{"id":14994,"date":"2025-06-19T09:32:00","date_gmt":"2025-06-19T07:32:00","guid":{"rendered":"https:\/\/inprofit.eu\/?p=14994"},"modified":"2025-06-18T17:24:31","modified_gmt":"2025-06-18T15:24:31","slug":"ux-personalization-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/inprofit.eu\/en\/360-marketing-en\/ux-personalization-in-digital-marketing\/","title":{"rendered":"UX personalization in digital marketing"},"content":{"rendered":"\n

Standing out is not just a competitive advantage, it’s a necessity. According to a recent study, 90% of consumers<\/strong> prefer to interact with brands that treat them as individuals, not just another number in a database. <\/p>\n\n

This is where personalized marketing<\/strong> comes in, a strategy that not only improves the customer experience, but also drives business results. In this article, we’ll explore why personalization is key to success in 2025, how to implement it, and how our agency can help you transform your marketing strategy. <\/p>\n\n

Why is it time for personalization in marketing?<\/h2>\n\n

The days of generic campaigns are long gone. Today’s consumers expect brands to know them, anticipate their needs and offer relevant solutions. According to McKinsey, companies that invest in personalization<\/a> can increase revenue by as much as 15-20%<\/strong>. But what makes personalized marketing so effective? <\/p>\n\n

    \n
  1. Emotional connection<\/strong>: Personalized messages generate a deeper connection, making customers feel valued.<\/li>\n\n\n\n
  2. Higher conversion<\/strong>: By offering relevant content, conversion rates improve significantly. For example, personalized emails have a 26% higher<\/strong> open rate than generic emails. <\/li>\n\n\n\n
  3. Loyalty<\/strong>: Loyal customers spend more and recommend your brand. Personalization fosters long-term relationships. <\/li>\n<\/ol>\n\n

    One success story that illustrates this is a retail company we work with. We implemented a personalization strategy that included product recommendations based on purchase history and segmented email campaigns. In just four months<\/strong>, their customer retention increased by 35%<\/strong>, and recurring sales grew by 20%<\/strong>. <\/p>\n\n

    The pillars of personalized marketing<\/h3>\n\n

    For personalization to work, it’s not enough to simply include the customer’s name in an email. It requires a comprehensive strategy based on data, technology and creativity. Here are the three key pillars: <\/p>\n\n

    1. Data: The fuel of personalization<\/h4>\n\n

    It all starts with understanding your audience. Data is the foundation for creating relevant experiences. This includes: <\/p>\n\n