{"id":15755,"date":"2025-08-26T11:23:37","date_gmt":"2025-08-26T09:23:37","guid":{"rendered":"https:\/\/inprofit.eu\/sin-categorizar\/googles-new-rules-for-seo\/"},"modified":"2025-12-19T13:00:46","modified_gmt":"2025-12-19T12:00:46","slug":"googles-new-rules-for-seo","status":"publish","type":"post","link":"https:\/\/inprofit.eu\/en\/search-engine-optimization\/googles-new-rules-for-seo\/","title":{"rendered":"Google’s new rules for SEO"},"content":{"rendered":"\n

SEO<\/strong> is no longer what it was five years ago. Google is evolving at a dizzying pace, and the latest updates to its algorithm are completely transforming the way we understand online visibility. For marketing agencies, this means a unique opportunity to stay ahead of the competition, provided they adapt quickly. <\/p>\n\n

Today, the search engine does not only rank pages according to links and keywords. Artificial intelligence and conversational search<\/strong><\/a> are changing the rules of the game: users are no longer looking for short phrases, but for long, natural and much more specific questions. Google knows this, and its algorithms now prioritize experiences that resolve those intentions accurately and quickly. <\/p>\n\n

The influence of AI on SEO positioning<\/h2>\n\n

With the deployment of generative AI<\/a> in Google Search (SGE)<\/strong>, the user experience is placed at the center. Answers appear directly in the search engine, without the need for the user to enter the website, which can reduce clicks on traditional organic results. <\/p>\n\n

This poses a huge challenge for agencies: how to attract traffic in an ecosystem where Google gives the answer in the SERP itself? The key is to optimize for conversational questions<\/strong> and to provide added value to complement those quick answers. In other words: deep, clear and actionable content. <\/p>\n\n

Practical tip:<\/strong> instead of obsessing over generic keywords, focus on long tail keywords<\/strong> related to real problems and doubts of your customers. Example: “SEO positioning” is not the same as “how to improve the SEO positioning<\/a> of an online store with little budget”. <\/p>\n\n

UX as a decisive factor<\/h3>\n\n

Google is increasingly measuring the actual behavior of users on your site. User experience (UX<\/strong>)<\/a> has established itself as a ranking factor: if your website loads slowly, is not mobile friendly or has navigation problems, you will lose positions against competitors that offer a smooth experience.<\/p>\n\n

The agency that wants to climb positions in this new scenario must work hand in hand with developers, designers and SEO specialists to ensure that the website complies with the Core Web Vitals<\/strong>: loading speed, interactivity and visual stability.<\/p>\n\n

Agency recommendation:<\/strong> check Google Search Console and PageSpeed Insights data on a monthly basis. Small technical adjustments can make a big difference in your positioning. <\/p>\n\n

New key rules for SEO positioning<\/h3>\n\n

To summarize, these are the new golden rules of SEO according to Google<\/a><\/strong> that your agency cannot overlook:<\/p>\n\n

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  1. Conversational and natural content<\/strong>: answer questions as a human assistant would.<\/li>\n\n\n\n
  2. Long tail keywords<\/strong>: less search volume, but more purchase intent.<\/li>\n\n\n\n
  3. Flawless user experience<\/strong>: speed, responsive design and clear navigation.<\/li>\n\n\n\n
  4. Authority and trust<\/strong>: content backed by data, studies and experts.<\/li>\n\n\n\n
  5. Local SEO and voice<\/strong>: optimize for searches with voice commands and geolocation.<\/li>\n<\/ol>\n\n

    Practical strategies for marketing agencies<\/h2>\n\n

    The challenge for agencies is twofold: to apply these rules on their own sites and to replicate them on their clients’ projects. Here are some actionable strategies: <\/p>\n\n