{"id":17581,"date":"2022-09-12T19:50:38","date_gmt":"2022-09-12T17:50:38","guid":{"rendered":"https:\/\/inprofit.eu\/sin-categorizar\/digital-signage-displays-for-supermarkets-and-stores\/"},"modified":"2025-11-21T10:20:58","modified_gmt":"2025-11-21T09:20:58","slug":"digital-signage-displays-for-supermarkets-and-stores","status":"publish","type":"post","link":"https:\/\/inprofit.eu\/en\/martech-en\/digital-signage-displays-for-supermarkets-and-stores\/","title":{"rendered":"Digital Signage: Displays for Supermarkets and Stores"},"content":{"rendered":"\n

A recent study by a market research firm claims that digital signage for supermarkets can produce a sales increase of up to 30%<\/strong>. The study, conducted in the UK, claims that retailers who install digital signage displays in their stores can expect a significant increase in profits. This technology not only allows retailers to save money on paper and ink costs, but also to create neuromarketing strategies that attract and promote products at the point of sale. <\/p>\n\n

Digital Signage in the spotlight<\/h2>\n\n

Digital displays are all around us everywhere you look – in fact, you may be among them right now. As technology advances, the capabilities of digital signage are also increasing. No longer are they just big TVs that play advertisements; they are now interactive and can even provide information and directions. <\/p>\n\n

Interactive digital signage is becoming increasingly popular with businesses as it allows customers to interact with the content on the screen. This can be anything from a simple touch screen that allows customers to navigate products and information, to more complex systems that use sensors to track customer movement and engagement. <\/p>\n\n

But as we have mentioned, with so many screens and so much daily information , is digital signage effective?<\/strong> Yes, it is. Up to 30% increase in sales, sounds good, doesn’t it? <\/p>\n\n

The truth is that it is not so easy, we will need a solid strategy to achieve this effectiveness and that is where Neuromarketing<\/a> comes in.<\/p>\n\n

Neuromarketing and the point of sale<\/h2>\n\n

As we already know from previous posts, neuromarketing and the point of sale have a great synergy, since the purchase decision is made in a matter of seconds and we must take advantage of all the tools at our disposal to influence it.<\/p>\n\n

Digital signage is one of those tools that can be extremely powerful if used correctly. But not only digital signage is an important tool, combined with other sensory marketing strategies. <\/p>\n\n

Examples of sensory marketing strategies that can be used in combination with digital signage include:<\/p>\n\n

-Usearomas<\/strong>: Scenting spaces<\/a> is a very effective way of influencing the purchasing decision, as it has been shown to increase sales by up to 30%.<\/p>\n\n

-Usesounds<\/strong>: The use of relaxing or upbeat music has been shown to increase the amount of time customers spend in a store by up to 40%.<\/p>\n\n

If we rely on the knowledge we have at our fingertips of emotions and the senses, we will get an extra boost to achieve our goals.<\/p>\n\n

Digital signage for supermarkets<\/h2>\n\n

Using all this confluence of emotions and senses digital signage allows us to apply digital signage in many sectors for its versatility but today we want to make a special focus on the retail sector and supermarkets<\/a>.<\/p>\n\n

From the entrance door itself, through the shelves to the point of sale and collection. In each and every one of these locations it makes sense to use digital signage because it will allow us to: <\/p>\n\n