{"id":17961,"date":"2022-08-09T12:11:05","date_gmt":"2022-08-09T10:11:05","guid":{"rendered":"https:\/\/inprofit.eu\/sin-categorizar\/product-management-marketing-what-is-it\/"},"modified":"2025-11-28T13:32:26","modified_gmt":"2025-11-28T12:32:26","slug":"product-management-marketing-what-is-it","status":"publish","type":"post","link":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/","title":{"rendered":"Product Management Marketing What is it?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-que-es-el-marketing-de-productos\">What is product marketing?<\/h2>\n\n<p class=\"wp-block-paragraph\">Product marketing, like digital and traditional marketing, involves getting the product to market and making sure it reaches the right customers.<\/p>\n\n<p class=\"wp-block-paragraph\">When we hear the word <strong>Marketing<\/strong>, we link it directly to <a href=\"https:\/\/inprofit.eu\/en\/marketing-technologies\/web-design-with-wordpress-solution-for-a-professional-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Media<\/a>, Email marketing and <a href=\"https:\/\/inprofit.eu\/en\/marketing-study\/web-development-in-alicante\/\" target=\"_blank\" rel=\"noreferrer noopener\">Websites<\/a>, but product marketing is much more than that.<\/p>\n\n<p class=\"wp-block-paragraph\">Product marketing is at the intersection of product, marketing and sales.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/inprofit.eu\/en\/contact\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"312\" src=\"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Interim-management.jpg\" alt=\"Marketing Services\" class=\"wp-image-7467\" title=\"PMM Product Marketing Manager\" srcset=\"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Interim-management.jpg 820w, https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Interim-management-300x114.jpg 300w, https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Interim-management-768x292.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">You may be wondering why it&#8217;s so important. But without marketing we wouldn&#8217;t use many of the brands of products we use right now. Without marketing we might not carry the cell phone we have or we might not have bought those sneakers.  <\/p>\n\n<p class=\"wp-block-paragraph\">Marketing tells the story of a product and helps communicate what the brand stands for. People use the products they buy as a way to tell a story about themselves. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-que-hace-un-product-marketing-manager\">What does a Product Marketing Manager do?<\/h2>\n\n<p class=\"wp-block-paragraph\">A product marketing manager is responsible for the <a href=\"https:\/\/inprofit.eu\/en\/web-positioning-alicante\/\" target=\"_blank\" rel=\"noreferrer noopener\">positioning<\/a>, communication and branding of a product. They will also collect and process customer feedback and manage some aspects of post-launch customer relations. <\/p>\n\n<p class=\"wp-block-paragraph\">A more technical definition would be that they try to address the different phases of a product conversion funnel to move customers through a funnel that converts them from a general audience to potential customers.<\/p>\n\n<p class=\"wp-block-paragraph\">A Product Marketing Manager will constantly work on different tasks for customers at these three levels of the funnel.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Acquisition: attract the attention of customers, make people aware that your product exists and increase their interest.\n<ul class=\"wp-block-list\">\n<li>Social media, newsletters, blogs, copywriting<\/li>\n\n\n\n<li>Engagement: getting people involved in your fan community.\n<ul class=\"wp-block-list\">\n<li>Events, calls to action, lead scoring, special offers\/campaigns<\/li>\n\n\n\n<li>Retention \/ Conversion: keep customers close (for subscription models) or convert them into paying customers (for one-time purchases).\n<ul class=\"wp-block-list\">\n<li>Building growth loops with Products<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"820\" height=\"312\" src=\"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Vender-mas-tecnicas-venta-online-Inprofit.jpg\" alt=\"Martech\" class=\"wp-image-7451\" title=\"Product Management Marketing\" srcset=\"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Vender-mas-tecnicas-venta-online-Inprofit.jpg 820w, https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Vender-mas-tecnicas-venta-online-Inprofit-300x114.jpg 300w, https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/05\/Vender-mas-tecnicas-venta-online-Inprofit-768x292.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-product-management-vs-product-management-marketing\">Product Management vs Product Management Marketing<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-cuales-son-las-diferencias\">What are the differences?<\/h3>\n\n<p class=\"wp-block-paragraph\">We could define in a generic way that a <strong>Product Manager is the voice of the product inside the company and a Product Marketing Manager is the voice of the product outside the company<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">A Product Manager is more focused on building the product. They work more directly with engineers, coordinate the roadmap and make decisions about what features are created and who will do them. <\/p>\n\n<p class=\"wp-block-paragraph\">A clear example would be, faced with the same situation, a Product Manager asks &#8220;does the product solve the problem?&#8221; but a Product Marketing Manager asks &#8220;how will we tell people it solves the problem?&#8221;<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-como-trabajan-juntos-un-pm-y-un-pmm\">How do a PM and PMM work together?<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>A PM and PMM must work together<\/strong>. Both must have a deep understanding of the customer, so analyzing and sharing information together keeps them fully aligned. <\/p>\n\n<p class=\"wp-block-paragraph\">Basically a PM will coordinate how the product should be manufactured and how it can best solve the user&#8217;s problems, while a PMM will figure out how to best reach the users.<\/p>\n\n<p class=\"wp-block-paragraph\">If you want to define the entire life cycle of a new product from scratch contact <a href=\"https:\/\/inprofit.eu\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inprofit<\/a> &#8211; <strong><a href=\"https:\/\/inprofit.eu\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing and Digital Transformation Agency<\/a>.<a href=\"\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover what is Product Management Marketing and its main differences with the Product Manager.<\/p>\n","protected":false},"author":1,"featured_media":8334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[],"class_list":["post-17961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-consultant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Management What is it? - Marketing Consulting<\/title>\n<meta name=\"description\" content=\"Discover what is Product Management Marketing and its main differences with the Product Manager. Marketing Consulting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Management Marketing What is it?\" \/>\n<meta property=\"og:description\" content=\"Discover what is Product Management Marketing and its main differences with the Product Manager. Marketing Consulting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Inprofit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Inprofit1\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-09T10:11:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T12:32:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inprofit.eu\/wp-content\/uploads\/2022\/08\/Product-management-marketing-que-es.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jorge Anduix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Anduix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/\"},\"author\":{\"name\":\"Jorge Anduix\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/person\\\/3a9f88a467d65130e9cc13df4f127205\"},\"headline\":\"Product Management Marketing What is it?\",\"datePublished\":\"2022-08-09T10:11:05+00:00\",\"dateModified\":\"2025-11-28T12:32:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/\"},\"wordCount\":496,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Product-management-marketing-que-es.webp\",\"articleSection\":[\"Marketing Consultant\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/\",\"name\":\"Product Management What is it? - Marketing Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Product-management-marketing-que-es.webp\",\"datePublished\":\"2022-08-09T10:11:05+00:00\",\"dateModified\":\"2025-11-28T12:32:26+00:00\",\"description\":\"Discover what is Product Management Marketing and its main differences with the Product Manager. Marketing Consulting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Product-management-marketing-que-es.webp\",\"contentUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Product-management-marketing-que-es.webp\",\"width\":1080,\"height\":1080,\"caption\":\"Product marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/marketing-consultant\\\/product-management-marketing-what-is-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home page\",\"item\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Management Marketing What is it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/\",\"name\":\"Inprofit\",\"description\":\"Agencia de Marketing y Tecnolog\u00eda\",\"publisher\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#organization\"},\"alternateName\":\"Inprofit\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#organization\",\"name\":\"Inprofit\",\"alternateName\":\"Inprofit\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Inprofit-agencia-360.webp\",\"contentUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Inprofit-agencia-360.webp\",\"width\":1080,\"height\":1080,\"caption\":\"Inprofit\"},\"image\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Inprofit1\\\/\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/inprofit\",\"https:\\\/\\\/www.tiktok.com\\\/@inprofit.1\",\"https:\\\/\\\/www.instagram.com\\\/inprofit.1\\\/\"],\"description\":\"Marketing agency, strategy and digital transformation for companies and SMEs. We boost your growth with customized solutions, integrating innovation, creativity and technology to maximize your impact in the digital and physical world. \",\"email\":\"info@inprofit.eu\",\"telephone\":\"+34965594272\",\"legalName\":\"Inprofit Consulting SL\",\"foundingDate\":\"2018-10-18\",\"vatID\":\"B42605055\",\"taxID\":\"B42605055\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/person\\\/3a9f88a467d65130e9cc13df4f127205\",\"name\":\"Jorge Anduix\",\"pronouns\":\"\u00e9l\\\/lo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/5386fe4675b1724a09f266983724e528.jpg?ver=1779863786\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/5386fe4675b1724a09f266983724e528.jpg?ver=1779863786\",\"contentUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/5386fe4675b1724a09f266983724e528.jpg?ver=1779863786\",\"caption\":\"Jorge Anduix\"},\"description\":\"Marketing tecnol\u00f3gico en vena. Fan\u00e1tico de las tecnolog\u00edas Martech que rompen moldes: IA generativa, blockchain, no-code, metaverso, automatizaci\u00f3n extrema... Convencido de que el futuro no se espera, se construye (y se vende muy bien). Responsable del marketing m\u00e1s disruptivo y tecnol\u00f3gico.\",\"sameAs\":[\"http:\\\/\\\/inprofit.eu\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorge-anduix-fuentes-marketing\\\/\"],\"birthDate\":\"1993-07-23\",\"gender\":\"Hombre\",\"award\":[\"Programa emprendedores Banco Santander - 2016\",\"Recomendaci\u00f3n proyectos estrategia PwC - 2017\"],\"knowsAbout\":[\"html\",\"web\",\"make\",\"marketing digital\",\"seo\",\"geo\",\"paid media\",\"estrategia\",\"ventas online\"],\"knowsLanguage\":[\"espa\u00f1ol\",\"ingl\u00e9s\"],\"jobTitle\":\"Business Manager\",\"worksFor\":\"Inprofit Consulting S.L.\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Product Management What is it? - Marketing Consulting","description":"Discover what is Product Management Marketing and its main differences with the Product Manager. Marketing Consulting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/","og_locale":"en_US","og_type":"article","og_title":"Product Management Marketing What is it?","og_description":"Discover what is Product Management Marketing and its main differences with the Product Manager. Marketing Consulting.","og_url":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/","og_site_name":"Inprofit","article_publisher":"https:\/\/www.facebook.com\/Inprofit1\/","article_published_time":"2022-08-09T10:11:05+00:00","article_modified_time":"2025-11-28T12:32:26+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/inprofit.eu\/wp-content\/uploads\/2022\/08\/Product-management-marketing-que-es.webp","type":"image\/webp"}],"author":"Jorge Anduix","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jorge Anduix","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#article","isPartOf":{"@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/"},"author":{"name":"Jorge Anduix","@id":"https:\/\/inprofit.eu\/en\/#\/schema\/person\/3a9f88a467d65130e9cc13df4f127205"},"headline":"Product Management Marketing What is it?","datePublished":"2022-08-09T10:11:05+00:00","dateModified":"2025-11-28T12:32:26+00:00","mainEntityOfPage":{"@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/"},"wordCount":496,"commentCount":0,"publisher":{"@id":"https:\/\/inprofit.eu\/en\/#organization"},"image":{"@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#primaryimage"},"thumbnailUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2022\/08\/Product-management-marketing-que-es.webp","articleSection":["Marketing Consultant"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/","url":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/","name":"Product Management What is it? - Marketing Consulting","isPartOf":{"@id":"https:\/\/inprofit.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#primaryimage"},"image":{"@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#primaryimage"},"thumbnailUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2022\/08\/Product-management-marketing-que-es.webp","datePublished":"2022-08-09T10:11:05+00:00","dateModified":"2025-11-28T12:32:26+00:00","description":"Discover what is Product Management Marketing and its main differences with the Product Manager. Marketing Consulting.","breadcrumb":{"@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#primaryimage","url":"https:\/\/inprofit.eu\/wp-content\/uploads\/2022\/08\/Product-management-marketing-que-es.webp","contentUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2022\/08\/Product-management-marketing-que-es.webp","width":1080,"height":1080,"caption":"Product marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/inprofit.eu\/en\/marketing-consultant\/product-management-marketing-what-is-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home page","item":"https:\/\/inprofit.eu\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Product Management Marketing What is it?"}]},{"@type":"WebSite","@id":"https:\/\/inprofit.eu\/en\/#website","url":"https:\/\/inprofit.eu\/en\/","name":"Inprofit","description":"Agencia de Marketing y Tecnolog\u00eda","publisher":{"@id":"https:\/\/inprofit.eu\/en\/#organization"},"alternateName":"Inprofit","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inprofit.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inprofit.eu\/en\/#organization","name":"Inprofit","alternateName":"Inprofit","url":"https:\/\/inprofit.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inprofit.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/12\/Inprofit-agencia-360.webp","contentUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/12\/Inprofit-agencia-360.webp","width":1080,"height":1080,"caption":"Inprofit"},"image":{"@id":"https:\/\/inprofit.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Inprofit1\/","https:\/\/es.linkedin.com\/company\/inprofit","https:\/\/www.tiktok.com\/@inprofit.1","https:\/\/www.instagram.com\/inprofit.1\/"],"description":"Marketing agency, strategy and digital transformation for companies and SMEs. We boost your growth with customized solutions, integrating innovation, creativity and technology to maximize your impact in the digital and physical world. ","email":"info@inprofit.eu","telephone":"+34965594272","legalName":"Inprofit Consulting SL","foundingDate":"2018-10-18","vatID":"B42605055","taxID":"B42605055","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/inprofit.eu\/en\/#\/schema\/person\/3a9f88a467d65130e9cc13df4f127205","name":"Jorge Anduix","pronouns":"\u00e9l\/lo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inprofit.eu\/wp-content\/litespeed\/avatar\/5386fe4675b1724a09f266983724e528.jpg?ver=1779863786","url":"https:\/\/inprofit.eu\/wp-content\/litespeed\/avatar\/5386fe4675b1724a09f266983724e528.jpg?ver=1779863786","contentUrl":"https:\/\/inprofit.eu\/wp-content\/litespeed\/avatar\/5386fe4675b1724a09f266983724e528.jpg?ver=1779863786","caption":"Jorge Anduix"},"description":"Marketing tecnol\u00f3gico en vena. Fan\u00e1tico de las tecnolog\u00edas Martech que rompen moldes: IA generativa, blockchain, no-code, metaverso, automatizaci\u00f3n extrema... Convencido de que el futuro no se espera, se construye (y se vende muy bien). Responsable del marketing m\u00e1s disruptivo y tecnol\u00f3gico.","sameAs":["http:\/\/inprofit.eu","https:\/\/www.linkedin.com\/in\/jorge-anduix-fuentes-marketing\/"],"birthDate":"1993-07-23","gender":"Hombre","award":["Programa emprendedores Banco Santander - 2016","Recomendaci\u00f3n proyectos estrategia PwC - 2017"],"knowsAbout":["html","web","make","marketing digital","seo","geo","paid media","estrategia","ventas online"],"knowsLanguage":["espa\u00f1ol","ingl\u00e9s"],"jobTitle":"Business Manager","worksFor":"Inprofit Consulting S.L.","url":"https:\/\/inprofit.eu\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts\/17961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/comments?post=17961"}],"version-history":[{"count":2,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts\/17961\/revisions"}],"predecessor-version":[{"id":17963,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts\/17961\/revisions\/17963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/media\/8334"}],"wp:attachment":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/media?parent=17961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/categories?post=17961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/tags?post=17961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}