{"id":17984,"date":"2022-08-09T17:43:50","date_gmt":"2022-08-09T15:43:50","guid":{"rendered":"https:\/\/inprofit.eu\/sin-categorizar\/shoppable-tv-what-is-it-and-what-will-the-future-of-tv-advertising-look-like\/"},"modified":"2025-12-02T10:41:04","modified_gmt":"2025-12-02T09:41:04","slug":"shoppable-tv-what-is-it-and-what-will-the-future-of-tv-advertising-look-like","status":"publish","type":"post","link":"https:\/\/inprofit.eu\/en\/marketing-trends\/shoppable-tv-what-is-it-and-what-will-the-future-of-tv-advertising-look-like\/","title":{"rendered":"Shoppable TV: what is it and what will the future of TV advertising look like?"},"content":{"rendered":"\n<p>Technology continues to work to offer new formats in order to improve the performance of campaigns and with it the buying process.<\/p>\n\n<p>Increasingly, the aim is to <strong>facilitate and homogenize the advertising experience<\/strong> and shorten the processes to conversion.<\/p>\n\n<p>Well here we have the ads for Shoppable TV. Shoppable TV technology seems simple because it is so easy to use for the viewer, but this live capability is a big leap beyond the previous methods of TV and e-commerce. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-shoppable-tv-que-es\">Shoppable TV What is it?<\/h2>\n\n<p>Digital advertising is advancing by leaps and bounds, among other factors, because of artificial intelligence. Thanks to the implementation of AI, this breakthrough has been made possible. <br\/>Allow viewers to make purchases during the viewing of series, programs, movies&#8230; by identifying products such as clothing worn by the protagonist artist and be able to save or buy them.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-como-funciona-la-tecnologia-de-shoppable-tv\">How does Shoppable TV technology work?<\/h3>\n\n<p>Shoppable TV ads use AI deep learning technology to analyze in-the-moment metadata.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ejemplo-de-shoppable-tv\">Example of Shoppable TV<\/h2>\n\n<p>In spite of being a very new and little implemented technology we have several real cases such as:<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-nbcu\">NBCU<\/h3>\n\n<p>NBC Universal has designed a shoppable TV system in which while the TV program is being broadcasted, a warning is displayed that a paid QR-formatted ad will appear embedded in the ad.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-the-take\">The Take<\/h3>\n\n<p>On the other hand <a href=\"https:\/\/thetake.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Take<\/a>, the shoppable TV ad platform is working on integrating it directly into TV sets.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-el-futuro-de-los-anuncios-en-tv\">The future of TV commercials<\/h2>\n\n<p>Online shopping ads through Smart TVs will undoubtedly be a before and after that will thrill shopping lovers.<\/p>\n\n<p>For more information and answer your questions contact <a href=\"https:\/\/inprofit.eu\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inprofit &#8211; Digital Marketing Agency<\/a> without obligation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everything you&#8217;ve seen so far in advertising is nothing compared to what the future of advertising, shopping and ecommerce holds.<\/p>\n","protected":false},"author":1,"featured_media":4527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"class_list":["post-17984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shoppable TV What is it? - Digital Advertising | Inprofit<\/title>\n<meta name=\"description\" content=\"What is Shoppable TV digital advertising and how does it work? A technological breakthrough in Paid Media thanks to Artificial Intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inprofit.eu\/en\/marketing-trends\/shoppable-tv-what-is-it-and-what-will-the-future-of-tv-advertising-look-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoppable TV: what is it and what will the future of TV advertising look like?\" \/>\n<meta property=\"og:description\" content=\"What is Shoppable TV digital advertising and how does it work? 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