{"id":21379,"date":"2024-03-21T19:10:05","date_gmt":"2024-03-21T18:10:05","guid":{"rendered":"https:\/\/inprofit.eu\/sin-categorizar\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/"},"modified":"2026-07-29T09:45:18","modified_gmt":"2026-07-29T07:45:18","slug":"what-is-product-marketing-and-why-is-it-so-important-for-your-startup","status":"publish","type":"post","link":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/","title":{"rendered":"What Is Product Marketing, and Why Is It So Important for Your Startup?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re a startup, it\u2019s very important to understand the concept of product marketing. Product marketing is responsible for launching and positioning your product in the market, and it must align with your brand objectives and be understandable to your buyer persona (the potential buyer). This field is related to the three key areas of any business: the product, marketing, and sales.  <\/p>\n\n<h2 class=\"wp-block-heading\">What Is Product Marketing?<\/h2>\n\n<p class=\"wp-block-paragraph\">Product marketing is a key process for any startup, as it is responsible for bringing your product to market and positioning it within the industry. This process must align with your branding goals and be understandable to your buyer persona\u2014that is, your potential customer. This field encompasses the three main areas of any business: the product, marketing, and sales.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Product<\/strong>: Product marketing must take the product into account, as it is the core of any startup. Product marketing focuses on identifying which existing needs or problems your new product can solve and how to do so in the best possible way. <\/li>\n\n\n\n<li><strong>Marketing<\/strong>: Product marketing is also part of marketing, as it involves creating an action plan to launch your product into the market and promote it. This plan includes strategies for advertising, social media, websites, and other media. <\/li>\n\n\n\n<li><strong>Sales<\/strong>: Finally, product marketing also influences product sales and the decision-making process of potential buyers. The ultimate goal is to convince consumers to buy your product and recommend it to their friends. Therefore, if you\u2019re a startup, it\u2019s essential that you understand the concept of product marketing, as it\u2019s the key to launching and positioning your product.  <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Benefits of Product Marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">If you\u2019re a startup, product marketing offers many benefits for your company. First, it allows you to analyze consumers\u2019 needs and existing problems in order to develop a product that solves those problems as effectively as possible. In addition, product marketing includes marketing and advertising strategies to promote your product and attract potential customers. Finally, it influences product sales and the decision-making process of your potential customers. Therefore, if you\u2019re a startup, it\u2019s essential that you understand product marketing and learn how to leverage its many benefits for your business.    <\/p>\n\n<h2 class=\"wp-block-heading\">Product Marketing Strategies Focused on the Digital World<\/h2>\n\n<p class=\"wp-block-paragraph\">Product marketing is a key strategy for startups, especially in the digital world. In this context, there are several strategies you can implement to launch and position your product in the market: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/inprofit.eu\/en\/social-media-ads\/optimization-of-social-ads-campaigns-the-key-to-success\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Social Ads<\/strong><\/a>: Product marketing includes digital marketing strategies such as social media campaigns, which allow you to promote your product and connect with potential customers. These campaigns can include engaging and informative content about your product, as well as targeted ads that include descriptions and a call to action. <\/li>\n\n\n\n<li><strong>SEO Strategies<\/strong>: In addition, product marketing also focuses on positioning your product online through SEO strategies and organic traffic. SEO strategies include the use of keywords and other relevant terms to optimize the product\u2019s visibility in search results. It\u2019s also essential for your product to have an active presence on social media, as these platforms are a key factor in the success of digital marketing and product visibility.  <\/li>\n\n\n\n<li><a href=\"https:\/\/inprofit.eu\/en\/paid-media-en\/paid-media-for-the-expansion-of-new-markets\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Paid media<\/strong><\/a>: Finally, another key aspect of product marketing is online advertising. Advertising can influence your product\u2019s ranking in search results, as well as increase its visibility and reach a larger number of potential customers. <\/li>\n\n\n\n<li><strong>Website<\/strong>: It\u2019s also important to have an optimized website for your product, where you include detailed descriptions and informative content about it. This way, potential customers can access information about the product, its features, and its functionality. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Product Marketing and the Conversion Funnel<\/h3>\n\n<p class=\"wp-block-paragraph\">Product marketing is a key strategy for startups looking to launch and position their product in the market. In this regard, it is essential to understand the principles <a href=\"https:\/\/inprofit.eu\/funnel-de-conversion\/que-es-un-embudo-de-conversion-o-funnel-de-conversion\/\" target=\"_blank\" rel=\"noreferrer noopener\">of the conversion funnel<\/a>, as it allows you to optimize the purchasing process and increase conversions among new users or potential customers. Specifically, the conversion funnel is defined as a multi-stage process that guides the potential buyer from the moment they first learn about the product through to the purchase decision.  <\/p>\n\n<p class=\"wp-block-paragraph\">First, product marketing influences the initial stage of the conversion funnel, which is the attraction phase. In this regard, the digital and advertising strategies used by product marketing can help drive traffic to your product\u2019s website, increasing its visibility and thereby capturing the attention of potential buyers. <\/p>\n\n<p class=\"wp-block-paragraph\">Second, product marketing also influences the conversion stage of the funnel, which is the phase in which the potential buyer makes a purchase decision. In this regard, the digital and advertising strategies used by product marketing can facilitate product comparisons and provide detailed product descriptions, which help build trust and convince the potential buyer of the product\u2019s quality. <\/p>\n\n<p class=\"wp-block-paragraph\">Finally, product marketing also influences the closing and retention stages, which are the phases that follow the purchase of the product. Specifically, product marketing can use retention strategies to build customer loyalty and turn customers into repeat buyers. Likewise, digital and advertising strategies related to product marketing can be used to launch and position new products, establishing a solid foundation for the startup\u2019s future growth.  <\/p>\n\n<h2 class=\"wp-block-heading\">Inprofit. Product Marketing Manager <\/h2>\n\n<p class=\"wp-block-paragraph\">Product marketing is a key strategy for any startup looking to launch and position its product in the market. To do so, it is essential to have the right digital tools and strategies. <\/p>\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/inprofit.eu\/en\/\">Inprofit<\/a>, we have Product Marketing Managers who specialize in developing product marketing strategies that ensure our clients\u2019 success. We also use specific digital tools to increase product visibility and ranking in search results, as well as to facilitate sales and build loyalty among new customers. If you\u2019re a startup, <a href=\"https:\/\/inprofit.eu\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a> today to learn more about the product marketing process!  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a startup, it&#8217;s very important that you understand the concept of product marketing.<\/p>\n","protected":false},"author":1,"featured_media":5723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212],"tags":[213],"class_list":["post-21379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-funnel","tag-conversion-funnel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Is Product Marketing Important for Your Startup? | Inprofit<\/title>\n<meta name=\"description\" content=\"Product marketing is a key strategy for startups looking to launch and position their product in the market. Inprofit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Product Marketing, and Why Is It So Important for Your Startup?\" \/>\n<meta property=\"og:description\" content=\"Product marketing is a key strategy for startups looking to launch and position their product in the market. Inprofit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"Inprofit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Inprofit1\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-21T18:10:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T07:45:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/03\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jorge Anduix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Anduix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/\"},\"author\":{\"name\":\"Jorge Anduix\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/person\\\/3a9f88a467d65130e9cc13df4f127205\"},\"headline\":\"What Is Product Marketing, and Why Is It So Important for Your Startup?\",\"datePublished\":\"2024-03-21T18:10:05+00:00\",\"dateModified\":\"2026-07-29T07:45:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/\"},\"wordCount\":968,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp\",\"keywords\":[\"conversion funnel\"],\"articleSection\":[\"Conversion Funnel\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/\",\"name\":\"Why Is Product Marketing Important for Your Startup? | Inprofit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp\",\"datePublished\":\"2024-03-21T18:10:05+00:00\",\"dateModified\":\"2026-07-29T07:45:18+00:00\",\"description\":\"Product marketing is a key strategy for startups looking to launch and position their product in the market. Inprofit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp\",\"contentUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp\",\"width\":1080,\"height\":1080,\"caption\":\"Product Marketing in a Company\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/conversion-funnel\\\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home page\",\"item\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Product Marketing, and Why Is It So Important for Your Startup?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/\",\"name\":\"Inprofit\",\"description\":\"Agencia de Marketing y Tecnolog\u00eda\",\"publisher\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#organization\"},\"alternateName\":\"Inprofit\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#organization\",\"name\":\"Inprofit\",\"alternateName\":\"Inprofit\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Inprofit-agencia-360.webp\",\"contentUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Inprofit-agencia-360.webp\",\"width\":1080,\"height\":1080,\"caption\":\"Inprofit\"},\"image\":{\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Inprofit1\\\/\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/inprofit\",\"https:\\\/\\\/www.tiktok.com\\\/@inprofit.1\",\"https:\\\/\\\/www.instagram.com\\\/inprofit.1\\\/\"],\"description\":\"Marketing agency, strategy and digital transformation for companies and SMEs. We boost your growth with customized solutions, integrating innovation, creativity and technology to maximize your impact in the digital and physical world. \",\"email\":\"info@inprofit.eu\",\"telephone\":\"+34965594272\",\"legalName\":\"Inprofit Consulting SL\",\"foundingDate\":\"2018-10-18\",\"vatID\":\"B42605055\",\"taxID\":\"B42605055\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/#\\\/schema\\\/person\\\/3a9f88a467d65130e9cc13df4f127205\",\"name\":\"Jorge Anduix\",\"pronouns\":\"\u00e9l\\\/lo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/5386fe4675b1724a09f266983724e528.jpg?ver=1785309046\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/5386fe4675b1724a09f266983724e528.jpg?ver=1785309046\",\"contentUrl\":\"https:\\\/\\\/inprofit.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/5386fe4675b1724a09f266983724e528.jpg?ver=1785309046\",\"caption\":\"Jorge Anduix\"},\"description\":\"Marketing tecnol\u00f3gico en vena. Fan\u00e1tico de las tecnolog\u00edas Martech que rompen moldes: IA generativa, blockchain, no-code, metaverso, automatizaci\u00f3n extrema... Convencido de que el futuro no se espera, se construye (y se vende muy bien). Responsable del marketing m\u00e1s disruptivo y tecnol\u00f3gico.\",\"sameAs\":[\"http:\\\/\\\/inprofit.eu\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorge-anduix-fuentes-marketing\\\/\"],\"birthDate\":\"1993-07-23\",\"gender\":\"Hombre\",\"award\":[\"Programa emprendedores Banco Santander - 2016\",\"Recomendaci\u00f3n proyectos estrategia PwC - 2017\"],\"knowsAbout\":[\"html\",\"web\",\"make\",\"marketing digital\",\"seo\",\"geo\",\"paid media\",\"estrategia\",\"ventas online\"],\"knowsLanguage\":[\"espa\u00f1ol\",\"ingl\u00e9s\"],\"jobTitle\":\"Business Manager\",\"worksFor\":\"Inprofit Consulting S.L.\",\"url\":\"https:\\\/\\\/inprofit.eu\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Is Product Marketing Important for Your Startup? | Inprofit","description":"Product marketing is a key strategy for startups looking to launch and position their product in the market. Inprofit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/","og_locale":"en_US","og_type":"article","og_title":"What Is Product Marketing, and Why Is It So Important for Your Startup?","og_description":"Product marketing is a key strategy for startups looking to launch and position their product in the market. Inprofit.","og_url":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/","og_site_name":"Inprofit","article_publisher":"https:\/\/www.facebook.com\/Inprofit1\/","article_published_time":"2024-03-21T18:10:05+00:00","article_modified_time":"2026-07-29T07:45:18+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/03\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp","type":"image\/webp"}],"author":"Jorge Anduix","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jorge Anduix","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#article","isPartOf":{"@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/"},"author":{"name":"Jorge Anduix","@id":"https:\/\/inprofit.eu\/en\/#\/schema\/person\/3a9f88a467d65130e9cc13df4f127205"},"headline":"What Is Product Marketing, and Why Is It So Important for Your Startup?","datePublished":"2024-03-21T18:10:05+00:00","dateModified":"2026-07-29T07:45:18+00:00","mainEntityOfPage":{"@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/"},"wordCount":968,"commentCount":0,"publisher":{"@id":"https:\/\/inprofit.eu\/en\/#organization"},"image":{"@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/03\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp","keywords":["conversion funnel"],"articleSection":["Conversion Funnel"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/","url":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/","name":"Why Is Product Marketing Important for Your Startup? | Inprofit","isPartOf":{"@id":"https:\/\/inprofit.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#primaryimage"},"image":{"@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/03\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp","datePublished":"2024-03-21T18:10:05+00:00","dateModified":"2026-07-29T07:45:18+00:00","description":"Product marketing is a key strategy for startups looking to launch and position their product in the market. Inprofit.","breadcrumb":{"@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#primaryimage","url":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/03\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp","contentUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/03\/que-es-product-marketing-y-porque-es-tan-importante-para-tu-startup.webp","width":1080,"height":1080,"caption":"Product Marketing in a Company"},{"@type":"BreadcrumbList","@id":"https:\/\/inprofit.eu\/en\/conversion-funnel\/what-is-product-marketing-and-why-is-it-so-important-for-your-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home page","item":"https:\/\/inprofit.eu\/en\/home\/"},{"@type":"ListItem","position":2,"name":"What Is Product Marketing, and Why Is It So Important for Your Startup?"}]},{"@type":"WebSite","@id":"https:\/\/inprofit.eu\/en\/#website","url":"https:\/\/inprofit.eu\/en\/","name":"Inprofit","description":"Agencia de Marketing y Tecnolog\u00eda","publisher":{"@id":"https:\/\/inprofit.eu\/en\/#organization"},"alternateName":"Inprofit","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inprofit.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inprofit.eu\/en\/#organization","name":"Inprofit","alternateName":"Inprofit","url":"https:\/\/inprofit.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inprofit.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/12\/Inprofit-agencia-360.webp","contentUrl":"https:\/\/inprofit.eu\/wp-content\/uploads\/2024\/12\/Inprofit-agencia-360.webp","width":1080,"height":1080,"caption":"Inprofit"},"image":{"@id":"https:\/\/inprofit.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Inprofit1\/","https:\/\/es.linkedin.com\/company\/inprofit","https:\/\/www.tiktok.com\/@inprofit.1","https:\/\/www.instagram.com\/inprofit.1\/"],"description":"Marketing agency, strategy and digital transformation for companies and SMEs. We boost your growth with customized solutions, integrating innovation, creativity and technology to maximize your impact in the digital and physical world. ","email":"info@inprofit.eu","telephone":"+34965594272","legalName":"Inprofit Consulting SL","foundingDate":"2018-10-18","vatID":"B42605055","taxID":"B42605055","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/inprofit.eu\/en\/#\/schema\/person\/3a9f88a467d65130e9cc13df4f127205","name":"Jorge Anduix","pronouns":"\u00e9l\/lo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inprofit.eu\/wp-content\/litespeed\/avatar\/5386fe4675b1724a09f266983724e528.jpg?ver=1785309046","url":"https:\/\/inprofit.eu\/wp-content\/litespeed\/avatar\/5386fe4675b1724a09f266983724e528.jpg?ver=1785309046","contentUrl":"https:\/\/inprofit.eu\/wp-content\/litespeed\/avatar\/5386fe4675b1724a09f266983724e528.jpg?ver=1785309046","caption":"Jorge Anduix"},"description":"Marketing tecnol\u00f3gico en vena. Fan\u00e1tico de las tecnolog\u00edas Martech que rompen moldes: IA generativa, blockchain, no-code, metaverso, automatizaci\u00f3n extrema... Convencido de que el futuro no se espera, se construye (y se vende muy bien). Responsable del marketing m\u00e1s disruptivo y tecnol\u00f3gico.","sameAs":["http:\/\/inprofit.eu","https:\/\/www.linkedin.com\/in\/jorge-anduix-fuentes-marketing\/"],"birthDate":"1993-07-23","gender":"Hombre","award":["Programa emprendedores Banco Santander - 2016","Recomendaci\u00f3n proyectos estrategia PwC - 2017"],"knowsAbout":["html","web","make","marketing digital","seo","geo","paid media","estrategia","ventas online"],"knowsLanguage":["espa\u00f1ol","ingl\u00e9s"],"jobTitle":"Business Manager","worksFor":"Inprofit Consulting S.L.","url":"https:\/\/inprofit.eu\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts\/21379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/comments?post=21379"}],"version-history":[{"count":1,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts\/21379\/revisions"}],"predecessor-version":[{"id":21381,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/posts\/21379\/revisions\/21381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/media\/5723"}],"wp:attachment":[{"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/media?parent=21379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/categories?post=21379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inprofit.eu\/en\/wp-json\/wp\/v2\/tags?post=21379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}