The funnel is dead, long live workflows
Admit it, traditional sales and marketing funnels have come to an end. The linear, predictable and rigid customer journey is a thing of the past. Welcome to the controlled and delightfully unpredictable chaos of intelligent workflows, where automation is not just efficiency, it’s revolution.
Why the funnel no longer works (and you know it)
The problem with traditional funnels is their rigidity. How many times have you assumed that your customer will go through a logical and perfectly ordered sequence from awareness to purchase? Digital reality is more complex and dynamic than ever. Today’s consumer moves unpredictably, skips stages and returns when you least expect it.
That’s why you need intelligent workflows. It is no longer enough to plan linear steps; you must now anticipate and continuously adapt to changing and chaotic consumer behavior.
Smart workflows: the new digital addiction
If funnels are aspirin, intelligent workflows are pure digital adrenaline. Dynamic workflows are based on real-time data, artificial intelligence and automations that personalize every interaction. It’s not about pushing the user along a charted path, but about accompanying them in a personalized way through their own unpredictable journey.
The addiction to this new methodology is in the results: brutal increases in conversion, extreme loyalty and an operational efficiency that no funnel could ever match.
Stop selling like it’s 2010: sell like it’s 2030
Today’s consumer demands personalization. Segmentation is no longer enough. Personalization must now be ultra-specific, almost intimate. To achieve this, intelligent workflows employ advanced algorithms that detect subtle patterns in the user’s online behavior, enabling virtually tailor-made experiences.
Your customer has already changed: he is now demanding, impatient and hates generalizations. Adapting your marketing with intelligent workflows is the only viable way to survive.
Automation is a matter of survival
Automating is not optional, it’s a matter of digital survival. Companies that still rely solely on traditional funnels are doomed to see their customer base slowly evaporate towards more agile and intelligent brands.
Automation through intelligent workflows allows you to scale processes, multiply efforts and, above all, free up valuable time to focus on strategic creativity, not repetitive tasks.
Forget the linear Customer Journey, embrace circularity
Smart workflows understand something essential: the Customer Journey is not linear, it is circular and iterative. The customer who buys comes back to research you, compares you again, and perhaps buys again. Intelligent workflows anticipate this circularity with continuous flows, adjusting to each new interaction, keeping engagement alive at all times.
Artificial intelligence, your best ally
Artificial intelligence applied to intelligent workflows learns, predicts and reacts much faster than any human team. It automates interactions, adjusts offers and optimizes content instantly. It’s a competitive advantage so powerful that, honestly, it’s unfair to those who still work with static funnels.
While your competitors are wondering what’s going on, you’ll already be two steps ahead thanks to the artificial intelligence powering your workflows.
Disruptive cases
- Netflix: While others strive to drive customers through classic funnels, Netflix uses dynamic workflows to personalize recommendations in real time. The result: enviable loyalty and retention.
- Amazon: The e-commerce giant abandoned linear funnels long ago. Its intelligent workflows accurately predict which products you want before you know it yourself, based on complex patterns and previous behaviors.
- Spotify: It has made extreme personalization its hallmark, using intelligent workflows to generate customized playlists, adapted to moods and situations, completely revolutionizing the music experience.
Automation integration in major ecommerce platforms
To take full advantage of the potential of smart workflows, it is key to integrate them correctly in the main ecommerce platforms. Let’s see how to do it in the most popular ones:
WordPress (WooCommerce)
WooCommerce, the most popular ecommerce plugin for WordPress, offers advanced integrations with automation tools such as Mailchimp, ActiveCampaign, HubSpot, or Drip. These integrations allow you to set up specific workflows for abandoned carts, personalized retargeting emails, dynamic offers and recommendations based on previous purchases, drastically optimizing conversion.
Shopify
Shopify makes it very easy to integrate with specialized workflow and automation applications like Omnisend, Klaviyo or Drip. You can easily create segmented email marketing flows, highly personalized remarketing campaigns, adaptive push notifications and intelligent workflows based on browsing and buying behavior.
Magento
Magento, known for its flexibility and power, easily integrates advanced automation tools such as Marketo or Dotdigital. You can build intelligent workflows for dynamic promotions, predictive product recommendations and automated sales recovery messages, offering a highly personalized experience to your customers.
BigCommerce
These platforms facilitate intelligent workflows for post-sales follow-up, automated cross-selling and upselling emails, as well as behavior-based workflows, boosting customer engagement and retention.
Odoo
Looking for total omnichannel? Odoo offers us an integral versatility in information flows, being able to connect ERP, CRM, Ecommerce and automation, all from the Odoo ecosystem.
Each of these platforms allows the full potential of intelligent workflows to be realized through fast and efficient integration with the right tools. Choosing the right integration makes the difference between standard automation and truly intelligent, cost-effective automation.
5 steps to adopt smart workflows in your company (before it’s too late)
- Destroy your traditional funnel: Literally, abandon linear thinking and embrace the ordered chaos of dynamic workflows.
- Implement advanced automation platforms: HubSpot, ActiveCampaign or Drip.
- Incorporates Artificial Intelligence: Let Machine Learning take partial control of automatic decisions and recommendations.
- Train your team in disruptive thinking: It’s no use having advanced technology if your team is still thinking in traditional funnels.
- Obsessively measure, experiment and optimize: Smart workflows learn continuously. Implement constant A/B tests to optimize results.
The new marketing mantra: Being unpredictable is key.
Stop trying to control the consumer. Instead, go with the customer. Use intelligent workflows to create experiences so tailored that the customer feels you know them better than they do. Surprise them, break patterns, offer unexpected value.
The era of predictable marketing is dead; long live disruptively intelligent marketing.
Marketing automation, the digital core
If after reading this, your first reaction is not to destroy all your traditional funnels and immediately start implementing intelligent workflows, then maybe your company is destined to digital failure. But if you feel the urgency, the giddiness and the excitement of this revolution… congratulations! You’ve got the gist of it.
Intelligent workflows are not an option, they are the only possible reality for those who want to compete and win in an increasingly complex and demanding digital market. The choice is yours: adapt or become extinct.
Ready to revolutionize your business? Implement smart workflows with Inprofit and take your marketing and sales into the future today – request a free demo now!
