Did you know that 56% of marketing teams fail at AI due to poor data quality? Discover how Context Engineering is revolutionizing the Martech Stack in 2026. Learn the 4 essential layers for connecting your data, empowering your AI agents, and dominating GEO positioning against the competition. A practical guide...
A paid media strategy for TV and mobile combines Connected TV (CTV) with in-app and vertical video ad formats within a single programmatic media plan, with the goal of generating brand exposure on the big screen and capturing user engagement on the device they always have at their fingertips.
GEO (Generative Engine Optimization) is a set of techniques for optimizing content so that generative AI engines—such as ChatGPT, Gemini, Perplexity, and Copilot—can find it, understand it, and cite it as a source in their responses. AEO (Answer Engine Optimization) is a closely related concept, focused specifically on structuring content...
In 2026,n8n and Make are the two most widely used no-code automation tools by companies in Spain for connecting applications and adding AI to their processes. The key difference: n8n is open-source and can be hosted on your own server (more control, more predictable costs at high volumes), while Make...
In 2026, an e-commerce site costs, on average, between €1,500 and €25,000 for initial development, depending on the platform (WooCommerce, Shopify, or Odoo), the product catalog, the necessary integrations (payment gateway, ERP, AI automation), and whether you’re starting with a template or a custom design. On top of that, you’ll...
An AI agent on WhatsApp is an artificial intelligence-powered assistant that converses with your customers via WhatsApp Business autonomously: it answers questions, qualifies leads, schedules appointments, or manages orders—without the rigid scripts of a traditional chatbot and without a human having to be behind every message. Unlike the chatbots of...
AI-driven process automation involves using software and artificial intelligence to perform repetitive business tasks without manual intervention—from responding to a customer on WhatsApp to reconciling invoices or generating reports. At Inprofit, we’ve been automating processes for Spanish companies for years using tools like n8n and Make, and by 2026, the...
The European Commission has fined Google 890 million euros for violating the Digital Markets Act (DMA) and has given it 60 days to redesign how Google Search results are displayed and how Google Play operates.
A 93% drop in organic traffic—with no visible manual penalty in Search Console—is one of the most baffling scenarios in SEO: there’s no clear warning, just a graph that plummets. This is exactly what happened in one of our own projects, and this article documents the actual process of diagnosis...
Homebuyers are already asking ChatGPT before visiting a real estate website. We’ll explain how to appear in those responses (GEO) and how to qualify leads with AI agents without losing the human touch that closes the sale.
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