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Web and ecommerce automations

13/05/2026/

By 2026, more than 47% of Google searches directly generate an AI response without clicks. Online stores and WordPress websites that don't automate their operations are wasting time, money and visibility. This guide shows you how to implement real automations - from n8n flows to GEO optimization - so that...

Smart marketing strategy

05/05/2026/

80% of B2B buyers have already chosen a supplier before talking to sales. A marketing plan without a strategy is just a waste. This 8-phase framework integrates AI at every stage for your team to generate real pipeline in 2026.

Automate processes with Claude

30/04/2026/

AI can make you work harder, not less. The difference is in the prompt. Here are 5 exact instructions for Claude that eliminate up to 5 hours a week of low-value tasks: meeting preparation, complex emails, document analysis, delegation and prioritization.

The field of marketing and technology is constantly evolving, offering new tools, techniques and trends that transform the way companies communicate with their audience. In this section, we explore the latest news and developments that are shaping the future of digital marketing and technology.

Marketing and technology

Marketing, at its core, has always sought to connect with the customer in the most effective and efficient way possible. With the evolution of digital technology, marketing strategies have evolved to adopt a number of tools that facilitate this objective. From marketing automation platforms to advanced data analytics and artificial intelligence solutions, technology has enabled marketers to personalize the user experience and improve the accuracy of their campaigns.

The importance of strategy in Martech

Implementing technology without a clear strategy is like navigating without a map; you may eventually reach your destination, but the road will be littered with inefficiencies and missed opportunities. Effective Martech strategy involves not only selecting the right tools but also integrating them in a way that aligns with the company’s long-term objectives. This means understanding the customer journey, personalizing interactions and automating processes at strategic points to optimize both customer acquisition and retention.

From plan to ROI

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