Technology continues to work to offer new formats in order to improve the performance of campaigns and with it the buying process.
Increasingly, the aim is to facilitate and homogenize the advertising experience and shorten the processes to conversion.
Well here we have the ads for Shoppable TV. Shoppable TV technology seems simple because it is so easy to use for the viewer, but this live capability is a big leap beyond the previous methods of TV and e-commerce.
Shoppable TV What is it?
Digital advertising is advancing by leaps and bounds, among other factors, because of artificial intelligence. Thanks to the implementation of AI, this breakthrough has been made possible.
Allow viewers to make purchases during the viewing of series, programs, movies… by identifying products such as clothing worn by the protagonist artist and be able to save or buy them.
How does Shoppable TV technology work?
Shoppable TV ads use AI deep learning technology to analyze in-the-moment metadata.
Example of Shoppable TV
In spite of being a very new and little implemented technology we have several real cases such as:
NBCU
NBC Universal has designed a shoppable TV system in which while the TV program is being broadcasted, a warning is displayed that a paid QR-formatted ad will appear embedded in the ad.
The Take
On the other hand The Take, the shoppable TV ad platform is working on integrating it directly into TV sets.
The future of TV commercials
Online shopping ads through Smart TVs will undoubtedly be a before and after that will thrill shopping lovers.
For more information and answer your questions contact Inprofit – Digital Marketing Agency without obligation.
