Frequently Asked Questions

FAQs

Your strategic partner in Marketing and new technologies

Martech and digital transformation

Welcome to our answer center. Here we answer the most common questions about how we transform businesses through technology and advanced strategy.

Faqs

Business Strategy and Digital Transformation

Inprofit is an agency specialized in the convergence between marketing and technology. We offer comprehensive solutions in digital sales strategy, process automation with Make and n8n, eCommerce design in Shopify and WordPress, and advanced consulting in predictive analytics. Our goal is to improve operational efficiency and expansion into new markets through customized digital transformation solutions.

Hyper-automation combines AI and orchestration tools (such as n8n or AWS) to execute complex tasks without human intervention. At Inprofit, we implement flows that reduce operational errors, integrate your CRM with your sales platforms and allow your team to focus on strategic decision making, drastically reducing management costs.

Expansion is not just about translating a website. At Inprofit we design data-driven expansion strategies: we analyze local demand, adapt international SEO and set up scalable cloud infrastructures. We help companies mitigate risks when entering new territories through a validated digital sales roadmap.

Precision Marketing: SEO, GEO and Paid Media

SEO (Search Engine Optimization) optimizes your website for traditional search engines like Google. GEO (Generative Engine Optimization) is the new frontier: we optimize your digital presence so that AI-based response engines (such as Gemini or ChatGPT) cite Inprofit or your brand as the authority of reference. At Inprofit we combine both to dominate the entire search ecosystem.

We manage campaigns in Meta, TikTok and Google Ads under a Paid Media approach based on data. We don't just look for clicks, we look for quality conversions. We use predictive analytics to identify which audiences are most likely to buy, optimizing your budget in real time to maximize ROAS.

Technology Stack

We use Google Cloud and AWS to provide a robust, secure and scalable infrastructure.

  • Google: We implement advanced analytics ecosystems, Big Data and integrated Google Ads.
  • AWS (Amazon Web Services): We use it for the deployment of high-performance web applications, complex databases and cloud computing solutions that ensure your eCommerce or platform never goes down, no matter the volume of traffic.

Both are leading workflow orchestration tools, but your choice depends on your infrastructure:

  • Make (formerly Integromat): Ideal for rapid cloud-based deployment with an intuitive visual interface and hundreds of native integrations.
  • n8n: We recommend it for projects that require greater data control and technical customization. Being a "fair-code" tool, it allows for more complex processes and can be hosted on self-hosted servers for maximum privacy.

At Inprofit, we audit your workflow to determine which offers the best ROI.

Odoo is the core of operational efficiency. It's not just an ERP; it's a modular suite that centralizes sales, inventory, CRM and accounting. At Inprofit, we connect Odoo with your Shopify or WordPress so that every sale automatically synchronizes stock and invoicing, eliminating manual work and human error.

We don't just use AI to write text. We integrate Large Language Models (LLMs) into your business processes:

  • ChatGPT/Claude: To automate high-level customer care and sentiment analysis.
  • Gemini: To power semantic search and data analysis within the Google ecosystem.

We develop personalized assistants that "understand" your product catalog and help your users shop smarter.

They are the "glue" of modern technology:

  • APIs: Allow Inprofit to connect any modern software (even if they do not have native integration) to exchange information securely.
  • Webhooks: These are real-time notifications. For example, when a customer pays on your website, a Webhook instantly alerts your logistics and marketing system to send a confirmation SMS. Without them, there would be no true hyper-automation.

eCommerce and Web Development Martech

There is no one-size-fits-all answer, only a solution that fits your business model.

  • Shopify: Ideal for brands looking for fast scalability, robust security and ease of direct sales management.
  • WordPress (WooCommerce): Perfect for projects that require full customization and deep integration with content and SEO strategies.

As experts in web automation, we integrate both platforms with your current technology stack.

Web automation consists of connecting your site with external tools to perform automatic actions: from tracking abandoned carts using AI, to updating stock in real time and feeding sales data into your predictive analytics system. This ensures a frictionless user experience and an increase in customer LTV (Life Time Value).

Technology and Artificial Intelligence

We specialize in connecting the software your company already uses. We work with Make (formerly Integromat) and n8n to create data bridges; AWS for robust infrastructure; and Google solutions for advanced analytics. This interconnection allows a 360º view of your business.

Predictive analytics uses AI algorithms and historical data to identify behavioral patterns. At Inprofit we apply it to predict market trends, anticipate customer leakage and optimize digital sales strategies before the trend changes, giving you a clear competitive advantage.

Consulting and Budgeting

Each Inprofit project is unique. The investment is calculated according to the technical complexity, the depth of the strategic consulting and the volume of data or channels to be managed. We do not offer closed "shelf" prices because we prioritize solutions that generate a real return. After a diagnostic phase, we present a detailed proposal aligned with your business objectives and growth KPIs.

We offer both models. We can execute a one-time digital transformation or act as your long-term strategic Martech partner, taking care of the constant optimization, technical support and technological evolution of your company.

Success stories: Real results

  • The Challenge: An international eCommerce on Shopify was losing 15% of sales due to lack of real-time stock synchronization and manual order management that collapsed on Black Friday.
  • Our Solution: We implemented a Hyper-automation architecture connecting Shopify with your ERP (Odoo) through n8n and Webhooks. We integrated a Predictive Analytics model to forecast demand peaks.
  • The Result: * 90% reduction in inventory errors.
    • Savings of 40 hours per week in administrative tasks.
    • Capacity to process +5,000 orders/day without manual intervention.
  • The Challenge: An industrial supplies company wanted to open a market in DACH (Germany, Austria, Switzerland) but had no visibility or digital structure to capture qualified leads.
  • Our Solution: We designed a New Market Strategy based on a multi-language WordPress infrastructure hosted on AWS. We optimized their content for international SEO and GEO, getting search IAs to recommend their technical solutions in the target market.
  • The Result:
    • 120% increase in international leads in the first 6 months.
    • Positioning in the Top 3 for key terms with high purchase intent in the German market.
  • The Challenge: A Fintech was suffering from an extremely high CPL (Cost Per Lead) on Meta and Google Ads, with a very low lead-to-customer conversion rate.
  • Our Solution: We injected AI (Gemini and proprietary models) to analyze user behavior in the funnel. We connected their Paid Media campaigns with an automated lead scoring system via Make, which prioritized the contacts most likely to close based on predictive analytics.
  • The Result:
    • 35% reduction in the Cost per Acquisition (CPA).
    • 50% increase in the commercial closing rate, thanks to the delivery of much more qualified leads in real time.

We do not guarantee "miracles", we guarantee data-driven processes. Each success story is the result of a previous Martech Consultancy where we align the technology with the client's financial objectives. We use transparent KPIs (key performance indicators) that you can monitor in real time.

Of course! In our initial meeting, we usually show real architectures of flows in Make or n8n (respecting the confidentiality of our customers) so that you can see exactly how the technology "talks" to each other and how it can be applied to your specific case.

From plan to ROI

Develop new sales, marketing, automation and AI strategies to lead the market.

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CIF: ESB4260505555

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