Your business needs Google My Business

Did you know that 3.8 million searches are performed on Google every minute?
That means that every second, millions of people are searching for information about businesses, companies and services.
Competition is fierce and standing out from the crowd can be a challenge for small and medium-sized businesses.

Google My Business is a tool that can help you stand out in Google searches and attract more customers.
In this post, we will explain what Google My Business is and how you can use it to improve your online presence and increase your sales.

What is Google My Business?

Google My Business (GMB) is a free Google platform that allows you to create a listing with your business details, such as address, phone number, business hours and links to your website and social networks.
This information will appear when someone searches for your business on Google or Google Maps.

GMB in data

• More than 90% of searches worldwide are conducted through Google.
• 50% of users who search for a local company visit its physical store the next day.
• Companies with a complete and updated GMB listing are 70% more likely to attract customers from search.
• More than 5 million companies worldwide use GMB to connect with their customers.

What information is displayed in your Google My Business?

Your GMB listing will show the basic information about your business, such as name, address, phone number and website.
You can also add other important information, such as special opening hours or links to your social networks.

In addition, reviews and comments from your customers will appear, as well as photos you have added.
You can also post updates or news about your business to keep your customers informed.

A very important part is the location, since Google My Business allows you to show on a map the exact location of your business to make it easier for your customers to find it.

Advantages of having a Google My Business listing

1. Stand out in search results: By having a listing on GMB, your business will be displayed in a prominent panel on the right hand side of Google search results.
   This means that your company will stand out visually and will have more visibility than your competitors.
2. Make it easy for customers to find information: With a GMB tab, your customers can easily find information such as your business address, phone number and hours of operation.
   This will make it easier for them to contact you and increase the likelihood that they will visit or contact you.
3. Increase trust: By having a clear and up-to-date online presence, your potential customers will have more confidence in your business.
   They will also be able to see reviews from other customers and read comments about your company, which will help them decide if they want to do business with you.

How to use Google My Business

1. Create a tab: The first thing you need to do is to create a tab in GMB.
   To do this, you will need to have a Google account.
   Once you have created your listing, you can complete it with your business information.
2. Optimize your listing: Be sure to include all relevant information about your company, such as opening hours, services or products you offer and links to your website and social networks.
   You can also add photos of your business to make it more attractive.
3. Manage reviews: It is important to respond to your customers’ reviews, both positive and negative.
   This shows that you value their opinions and care about their satisfaction.

Steps to create your Google My Business

Creating your own account is quite simple, however, here are the steps to make it even easier:

1. Log in to Google My Business: Log in to the GMB page and click on the “Start Now” button.
2. Add your business: Write the name of your business and follow the instructions to add it to Google Maps.
3. Complete your file: Add all relevant information about your company and verify that the location on the map is correct.
4. Verify your business: Google will send you a verification code by mail or text message to make sure you are the business owner.
   Once confirmed, your listing will be published on Google.

Every business needs Google My Business

Inprofit. Marketing and digital transformation agency

If you have a business, Google My Business can be a very useful tool to improve your online presence and attract new customers.
It doesn’t matter if you have a restaurant, store, café or any other type of business, GMB will help you stand out in Google searches.

Now that you know what Google My Business is and how it can help you, don’t wait any longer to create your listing and improve your online business!
Remember to keep your information updated and respond to customer reviews to have a strong and reliable online presence.

At Inprofit, we specialize in helping small and medium businesses improve their online presence and increase their sales.
If you need help with your Google My Business listing or any other digital marketing strategy, contact us! We will be happy to help you grow your business.