More and more companies are realizing the benefits of digital marketing and investing more resources in digital marketing services such as SEO, Paid Media, content marketing and social media. Business owners now have a wide range of digital marketing methods at their fingertips that can be tailored to their goals, budget or industry.
It’s fair to say that digital marketing has completely transformed the way businesses connect and engage with their customers. With more consumers searching and shopping online than ever before, digital marketing has become crucial. In essence, it allows businesses to put their brand in front of their target audience at the right time and in the right place in a cost-effective and measurable way.
So what can digital marketing offer you as a small or medium-sized business owner?
Digital marketing increases online visibility
Investing in digital marketing services is a must for any SMB. If potential customers can’t find you easily online, they are likely to go elsewhere. This is the nature of business today. If someone wants to know more about your brand, they will probably research you online; perhaps they will look for reviews to find out if your company is right for them.
Consumer expectations have changed in today’s digital world. The average customer tends to search for a product or service online, most likely through Google. If you don’t have a website or social media presence, it will be nearly impossible to compete.
Digital marketing helps to give visibility and promote smaller companies so that they can compete with the brands of years.
Marketing campaign performance is easier to measure
Unlike traditional marketing, digital marketing gives you the ability to monitor campaign performance in real time. You don’t have to wait until your campaign is over to collect data and analyze the results.
By accessing data through tools such as Google Analytics, Data Studio, Power BI and other tools, you can review the effectiveness of your strategy and make changes (Discover Data Driven agencies).
The ability to obtain this valuable information about your digital campaign allows you to respond quickly. You can adapt and refine your digital marketing strategy according to your customers’ needs.
It is also much easier to measure the success of a digital marketing campaign. Metrics such as engagement and conversions can be tracked, something that is much more difficult to pinpoint in traditional marketing, such as print ads.
With digital marketing, you can see results in a matter of hours, whether it’s the number of visitors to your website, the number of people clicking on your ads or the level of engagement you’ve had on your social media posts.
Digital marketing can generate more leads
Getting more customers is essential to growing any business in terms of revenue and profitability. There are several ways to reach customers through digital marketing, from websites to video marketing to social media.
Digital marketing provides a platform to explain why your customers should choose your business and why your products and services help them.
Sales orientation
For an SME, investing in personnel for commercial actions can be more costly in the long run.
A well-designed website functions as a lead generator, every hour of the day, every day of the year, allowing potential customers on the other side of the world to easily browse your services and products after hours.
Digital marketing is profitable
Many small businesses do not have the budget to use expensive traditional marketing services, such as television or billboard ads, which puts them at a distinct disadvantage compared to competitors with larger marketing budgets. Only well-known brands can adopt this approach on a regular basis, which means they can easily dominate the market.
Fortunately, digital marketing is an affordable and cost-effective option for all businesses. A well-executed and effectively targeted digital marketing strategy can reach potential customers at a much lower cost than traditional marketing. By only targeting users who are actively seeking your services or products, you save money and time.
Return on investment
The reason companies invest in marketing is simple: they want to maximize profits. Return on investment is the ultimate goal, whether through traditional or digital strategies.
We have already mentioned that digital marketing is cost-effective. However, for entrepreneurs who want to achieve a high return on investment, digital marketing has also proven to be an undeniable success.
With our digital marketing services we can track almost every aspect of campaigns, rankings, conversions, leads or traffic to our clients. Analytics tools allow us to focus on what works and what doesn’t, allowing us to use the available marketing budget effectively. Simply put, we can stop spending money on areas that are not working and focus on what is most likely to generate a higher ROI.
When it comes to paid advertising, ROI (or more commonly, ROAS) is usually the main KPI, especially for e-commerce companies. ROAS (return on advertising investment) is obtained by dividing the advertising investment by the revenue generated by the ads.
This not only helps to identify areas for optimization, but also allows decisions to be made using the data provided, such as how much money should be allocated to each location. ROAS essentially measures the portion of the advertising investment that is recovered in the form of revenue.
Digital marketing promotes branding
Digital marketing has completely revitalized the way companies relate to their current and potential customers. It has made them accessible to new customers and familiar and recognizable to existing customers.
How does it help brand awareness?
First, digital marketing has become an incredibly effective tool for building trust and fostering long-term relationships. It’s important to leverage social media platforms when it comes to connecting with your audience. By posting regularly, responding quickly to questions and inquiries, and responding to reviews and comments – positive and negative – you are fundamentally improving brand loyalty and therefore increasing brand awareness. You are showing customers that you care about what they say and think.
In addition, you can also improve brand awareness through strategically planned content marketing that reflects the brand’s personality and motivations.
Target audience segmentation
Marketing campaigns are no longer general, but can be much more personalized. Campaigns can be tailored to specific demographics, such as age, location, interests and gender, making them more effective.
Specific audience targeting is not limited to local campaigns either. In fact, you can realistically target people all over the world with a single marketing campaign.
Social media platforms, Social Ads, have the ability to target ads to almost anyone; using information collected from their users, they can target people based on their behaviors, lifestyles, interests and connections.
Increase conversion rates. CRO.
One of the best things about implementing digital marketing is that people no longer have to go to the physical store to make a sale. It’s now a matter of clicks to convert customers. Your website is your storefront; it should provide potential customers with everything they need to know about your product and services so they can make informed decisions about buying and consulting.
With digital marketing, you can monitor that conversion rate percentage to see which leads convert into sales with the right relationship.
Long- and short-term digital marketing options for SMEs
First, you need to outline what to expect from online marketing and what your company’s goals are: whether it’s short-term results or more reliable long-term growth, or what is more likely for most companies: both.
Short-term and long-term digital marketing strategies(360 Strategies) have many mutual benefits for lead generation.
Being able to get results quickly and in the short term is a crucial part of getting businesses off the ground and overcoming the hurdles at the beginning. In this case, paid advertising is the best option(Paid media). Pay-per-click advertising is one of the most common and successful forms of marketing, as it is the fastest way to get results.
In addition, Paid media for SMBs can help your business in key areas:
- Immediate sales results, as soon as the campaigns are launched.
- Help promote brand recognition when competing with a dominant competitor.
- Help provide keyword performance data for more effective search engine optimization.
Long-term strategies include organic optimization, social media and content marketing. Search engine optimization is one of the most popular types of digital marketing. It is estimated that 53% of all Internet traffic comes from search and 40% of all Internet revenue is due to search engine optimization. A long-term SMB Internet marketing plan simply cannot exclude SEO.
SEO can help ensure long-term organic business traffic with strategies that can help your website:
- Increase net sales through search engines.
- Generate sustainable traffic to the website.
- Increase social media traffic and social media sharing.
- Increase sales and revenue affordably, without a costly advertising budget.
Digital marketing agency in Alicante and Valencia
If you are thinking of implementing specific Digital Marketing solutions for SMBs or want to develop a complete strategy for your online business.
Contact Inprofit without obligation, we are your 360º Marketing Agency.
