Scaling an ecommerce requires more than just a good design. We analyze why integrating the flexibility of WordPress with the logistical power of Odoo is the winning strategy in 2026 for businesses looking for full automation.
CDP and omnichannel automation for a seamless customer experience.
In the era of hyperconnectivity, knowing who your customer is at every touchpoint is not a luxury, it is the basis for survival. We analyze how the Customer Data Platform (CDP) has become the brain that powers omnichannel automation, breaking down information silos and transforming scattered data into seamless, profitable and highly personalized customer experiences.
Make vs N8N: The battle for web automation
Automation is no longer an option but the standard for business survival. In this technical and honest comparison, we pit the two giants of No-Code and Low-Code: Make vs N8N. Find out which one is better suited to your Martech ecosystem, how they handle integration with Artificial Intelligence and which option better protects your data in an increasingly regulated digital environment.
Total convergence: When digital TV advertising breaks the screen
Television is no longer a monologue, it’s a data conversation. We analyze the impact of Connected TV and programmatic DOOH to transform your advertising investment into tangible results.
Surviving the algorithm: Why your website has lost visibility after the Google Core Update of December 2025
The drop in traffic in December was no coincidence. The latest Google Core Update has redefined the rules of the game, prioritizing real expertise over traditional technical SEO. We analyze why your website has lost visibility and how to adapt your strategy to the new AI-generated response environment.
Artificial intelligence consulting: Boost your profitability and automate your company
AI is not the future, it is the immediate present. Discover how a strategic consultancy in Artificial Intelligence can transform the processes of your SME or large company, eliminating inefficiencies and boosting profitability. It’s not enough to use tools; you need a roadmap.
Phygital Marketing 2026: Technical Architecture
By 2026, the distinction between “online” and “offline” will be a technical anachronism. We enter the era of spatial computing and ambient intelligence. We analyze the technology architecture needed to deploy real Phygital Marketing strategies: from data integration at the edge (Edge AI) to unified identity management in mixed environments. Is your technology stack ready?
Trends in SEO: How to adapt to the algorithm without losing traffic
SEO is no longer just about keywords; it’s about intent, context and authority. With the advent of Search Generative Experience (SGE) and response engines, the rules have changed. Is your website a response or just another result? We analyze how to survive and grow in the face of the evolving algorithm.
Autonomous AI Agents: The Evolution of Chatbot and Automation 3.0
It’s no longer enough for an AI to “talk”, now we need it to “do”. Step into the era of Autonomous Agents and Automation 3.0, where technology acts as a VIP concierge capable of executing complex purchases and tasks for your customers. Is your company ready for the next Martech leap?
Why your Ecommerce needs to read your customer data: the end of blind sales
What if you could know what your customer is going to buy before he decides to buy it himself? It’s not science fiction, it’s the reality of data. Predictive Artificial Intelligence has ceased to be a toy and has become the engine that differentiates the online stores that survive from those that dominate the market. Enter and discover the future of retail.
