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Marketing Agency or Marketing Consultancy Differences?

28/08/2022/

There are many marketing agencies, marketing consultancy firms, advertising agencies, etc. And although it seems that all of them are dedicated to the same thing, each one of them carries out different actions. If you are looking to hire a marketing agency or a marketing consultancy, but you are not...

Ecommerce with Odoo

28/08/2022/

In this article, we will review the e-business offered by Odoo, an enterprise application suite. We will explain the situations for which Odoo is, in our opinion, an ideal alternative to Wordpress.

Strategic marketing: The action plan for companies

28/08/2022/

Whether you have just created your business or you have been in the market for 20 years, times, segments, needs, trends, audiences... everything is in constant movement and strategies are no less. How to attract and retain customers? Before you start, consider elaborating your action plan by developing your marketing...

Marketing for wineries

28/08/2022/

Wine does not sell just because many people drink wine. Marketing strategies in the wine sector are essential and having an e-commerce prepared for it is fundamental.

28/08/2022/

You are passing by a shelf saturated with references and colors, which one to choose? You get to the supermarket queue and while you wait you keep receiving commercial impacts Are they effective?

Marketing for franchises

26/08/2022/

Franchise system advertising efforts have two objectives. The first is to build a strong brand and the second is to attract customers.

Scent marketing: Scenting of spaces

26/08/2022/

Scent can make the difference in marketing. So let's take a deep breath and delve into the following post, where we collect the highlights of olfactory marketing and how we can choose the scenting of our point of sale.

Essential B2B marketing strategies

25/08/2022/

The super competitive world of B2B marketing is a battle between your success or that of your competitors. The right marketing strategies can keep you ahead, but if you don't keep up, your competition will be right on your heels.

Digital Transformation of Companies and SMEs

25/08/2022/

The acceptance of digital transformation technologies has become a trend and a necessity in all areas of life. From a particular area in our day to day lives, to companies trying to avoid becoming obsolete or irrelevant by incorporating the latest technology into their strategy.

The field of marketing and technology is constantly evolving, offering new tools, techniques and trends that transform the way companies communicate with their audience. In this section, we explore the latest news and developments that are shaping the future of digital marketing and technology.

Marketing and technology

Marketing, at its core, has always sought to connect with the customer in the most effective and efficient way possible. With the evolution of digital technology, marketing strategies have evolved to adopt a number of tools that facilitate this objective. From marketing automation platforms to advanced data analytics and artificial intelligence solutions, technology has enabled marketers to personalize the user experience and improve the accuracy of their campaigns.

The importance of strategy in Martech

Implementing technology without a clear strategy is like navigating without a map; you may eventually reach your destination, but the road will be littered with inefficiencies and missed opportunities. Effective Martech strategy involves not only selecting the right tools but also integrating them in a way that aligns with the company’s long-term objectives. This means understanding the customer journey, personalizing interactions and automating processes at strategic points to optimize both customer acquisition and retention.

Have you ever wondered what separates the companies that lead the market from those that lag behind?

It doesn’t matter if you’re a startup with big dreams or an established company looking to reinvent itself. Our team of strategy and growth experts are here to guide you every step of the way.

Ready to stop keeping up and start setting the pace?

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