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Digital signage: Interactive displays as visual marketing

26/08/2022/

As digital signage increasingly influences our lives and presents opportunities for the business world, its capabilities are also evolving from a passive system that pushes content to a more advanced system that connects, interacts and pulls content from diverse sources in real time.

Essential B2B marketing strategies

25/08/2022/

The super competitive world of B2B marketing is a battle between your success or that of your competitors. The right marketing strategies can keep you ahead, but if you don't keep up, your competition will be right on your heels.

Digital Transformation of Companies and SMEs

25/08/2022/

The acceptance of digital transformation technologies has become a trend and a necessity in all areas of life. From a particular area in our day to day lives, to companies trying to avoid becoming obsolete or irrelevant by incorporating the latest technology into their strategy.

Digital marketing for SMEs

25/08/2022/

There has been a significant shift in the way small businesses conceive of and use marketing, and traditional marketing efforts, such as print and billboards, have taken a back seat.

The importance of packaging today and trends

25/08/2022/

The appearance of your packaging is more important than ever, since after the rise of online commerce, ensuring a pleasant shopping experience with the packaging is synonymous with the success or failure of the sale of your product.

Television advertising

11/08/2022/

If you are a business or brand looking to advertise on television, this is the blog for you. In this post we will talk about the benefits, types and price of advertising your brand on television.

The field of marketing and technology is constantly evolving, offering new tools, techniques and trends that transform the way companies communicate with their audience. In this section, we explore the latest news and developments that are shaping the future of digital marketing and technology.

Marketing and technology

Marketing, at its core, has always sought to connect with the customer in the most effective and efficient way possible. With the evolution of digital technology, marketing strategies have evolved to adopt a number of tools that facilitate this objective. From marketing automation platforms to advanced data analytics and artificial intelligence solutions, technology has enabled marketers to personalize the user experience and improve the accuracy of their campaigns.

The importance of strategy in Martech

Implementing technology without a clear strategy is like navigating without a map; you may eventually reach your destination, but the road will be littered with inefficiencies and missed opportunities. Effective Martech strategy involves not only selecting the right tools but also integrating them in a way that aligns with the company’s long-term objectives. This means understanding the customer journey, personalizing interactions and automating processes at strategic points to optimize both customer acquisition and retention.

From plan to ROI

Strategy, marketing and AI to lead.

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