In 2023, the world of graphic design is evolving faster than ever. With Generation Z coming of age, the pandemic having a significant impact on social and business activity around the world and modes of communication changing completely, graphic designers are called upon to adapt and appeal to new audiences. To help you prepare for this year ahead in graphic design, here are 10 trends you need to know about. But let’s start at the beginning.
Graphic design
Graphic design has a long history, dating back to the invention of the printing press in the 15th century. Over time, graphic design has evolved from simple two-dimensional prints to complex multimedia experiences that incorporate elements of art, technology and science.
Today, designers must keep up with an ever-changing landscape and understand how to create visual experiences that can reach an increasingly diverse and digital audience.
11 Graphic design trends for 2023
- Bold colors and typography: bold, bright colors and large, eye-catching typefaces can be used to grab attention and make a statement of intent.
- Hand-drawn illustrations: With the rise of digital illustration, hand-drawn art is making a comeback. It brings a personal touch to the design and adds an element of humanity that can be lost in overly polished images.
- Immersive experiences: graphic design is becoming increasingly interactive, with the use of virtual reality and augmented reality to create engaging and immersive experiences for viewers.
- Responsive designs: more and more people are accessing websites from mobile devices, so responsive design has become a must for any website or application. Designers need to create designs that are adaptable to any device or platform.
- Cinemagraphs: these are still images with a moving element, which gives them an extra layer of dynamism and realism. They can help draw the viewer’s eye to the important elements of a design.
- Animations: Animations have become more sophisticated, with 3D animations and motion graphics offering a new way of presenting information.
- Accessibility: Designers must ensure that their designs are accessible to all users. This means ensuring that there are no barriers for people with disabilities and other impairments, such as vision or hearing loss, as well as being designs adapted to all types of devices.
- Eco-aesthetics: As sustainability becomes a priority in all aspects of life, designers are incorporating elements of natural materials and colors into designs.
- AI-assisted design: Artificial intelligence is increasingly being used to automate certain design tasks, such as color matching or font selection. This can save designers time and effort, while allowing them to maintain creative control over the design process.
- Glasmorphism: This is a relatively new design trend, inspired by the transparent and reflective nature of glass. It uses overlapping shapes with blurred edges to create a 3D effect.
- Retro styling and collages: With the resurgence of nostalgia, designers are looking to the past for inspiration and creating designs that pay homage to classic styles. Collages have also become popular again as an effective way to combine elements from different sources.
PANTONE 2023
Pantone is the world’s leading authority on color. Each year they announce a “Color of the Year,” which serves as a trend guide for the year. In 2023, PANTONE has selected the color called “Viva Magenta”. It is a bright and vibrant shade that symbolizes boldness, passion and beauty. This year, this color will cause a sensation in any design.
Leatrice Eiseman, Executive Director of the Pantone Color Institute defines it as: “It is a hue rooted in nature that descends from the red family and expresses a new show of strength. Viva Magenta conveys courage and boldness and is a pulsating color whose exuberance promotes a joyful and optimistic celebration, sculpting a new narrative.
This year’s Color of The Year is invigorating and empowering. It’s a lively new red that revels in pure joy, encourages experimentation and unfettered self-expression, an electrifying and boundless hue that manifests itself as a statement of principle. PANTONE 18-1750 Viva Magenta welcomes all with a zest for life and a rebellious spirit. It’s bold, witty and inclusive.
The importance of technology in graphic design
Technology has had a major influence on graphic design, and the ever-changing landscape of digital tools and applications offers new ways to create meaningful designs. From vector graphics programs to 3D modeling software, technology gives designers access to powerful tools that can help them create stunning visual effects quickly and easily. In addition, the widespread availability of these tools has allowed designers to easily collaborate with others even in different locations, making it possible to design faster and more efficiently. Technology is revolutionizing the way graphic designers work and creating opportunities for more creative solutions.
Artificial Intelligence, augmented reality and virtual reality are already part of the tools of graphic design. AI can help automate certain design tasks, while AR/VR can be used to create immersive experiences that engage viewers in ways never before possible. As technology continues to evolve, so will the possibilities for creative expression through graphic design.
Inprofit. Marketing and digital transformation agency
This year’s graphic design trends are closely related to the changes and adaptations that society has had to make due to the pandemic, as well as technological advances. Color palettes will be inspired by Pantone’s Color of the Year, while incorporating elements such as Glasmorphism and retro styling. Designers will also need to be more technological in their approach, using powerful tools such as AI, AR/VR and more to create immersive experiences.
At Inprofit, we understand the importance of keeping up with trends, and we know that great design will help you stand out from the competition. Our team of experienced professionals is here to come up with creative solutions that are sure to captivate your audience. Contact us today to learn more about our graphic design services – thanks for reading!
