The environment no longer changes every five years, it changes every quarter. Digital competitors are emerging, customers are comparing everything, margins are narrowing and previously “safe” markets are beginning to mature. In this context, improvising is no longer an option.
This is where strategic business consulting becomes a key lever for deciding where to play and how to win. It’s not just about writing a nice plan, but about accompanying the company in making tough decisions, prioritizing and executing with focus.
At Inprofit we see it all the time: companies with a lot of potential that fall by the wayside because they react late or attack new markets without a clear roadmap.
What do we understand today by strategic business consulting?
For years, strategic consulting was associated with large documents that ended up in a shared folder. Today, that no longer works.
The modern strategic business consulting looks more like this:
- A framework for making decisions based on data, not intuition.
- An accompaniment to translate the vision into real projects, with responsibilities and deadlines.
- A translator between management, sales, operations and marketing teams.
The objective is not to deliver a report, but to change the trajectory of the business: open markets, improve profitability, reposition the brand or redefine the revenue model.
From vision to actionable KPIs
Being clear about “where we want to go” is important, but not enough. Strategic business consulting helps:
- Define clear and measurable objectives (growth, margin, market share, new segments).
- Identify the levers that really move the needle (pricing, channels, product, alliances).
- Convert these objectives into monitoring indicators and management rituals (committees, OKRs, dashboards, etc.).
If your company has an ambitious vision but the day-to-day “eats” always the important things, Inprofit can help you build a clear and realistic strategic roadmap, designed to be executed, not to remain in presentation.
New challenges, new questions: is your business model ready?
When a company is considering growth or defending its position, some uncomfortable questions need to be asked before talking about solutions:
- Are we still providing differential value or have we become commoditized?
- Is our proposal relevant to new decision makers and demand generators?
- Do we have structure to scale or are we stretching an exhausted model?
Signs that you need a strategic leap
Some typical signs we see in companies:
- Stagnant growth despite increased commercial and marketing efforts.
- Excessive dependence on one or two customers, channels or markets.
- Falling margins due to price wars or pressure from new players.
In these cases, continuing to do “more of the same” is usually the perfect recipe for losing relevance. Strategic businessconsulting helps to stop, analyze and propose alternative scenarios before the market forces you to do it by force.
How to approach new markets without going in blind?
Expanding sounds attractive, but opening a new country, segment or product line without a solid foundation can be very expensive.
1. Truly understand the opportunity
Before launching something new, it’s a good idea to respond:
- What specific problem are we going to solve in that market?
- Who is the decision maker and who influences the purchase?
- What is the real competitive context, beyond two or three well-known names?
This is where market analysis, segmentation and trend review come in. The aim is not to carry out an eternal study, but to obtain sufficient information to make a sound decision.
2. Adjust the value proposition, not just translate it.
Entering a new market is not copy-pasting what already works. It is to revise:
- Message: do we speak the same language as the customer in this new segment?
- Offer: do we have to adapt features, added services or pricing model?
- Evidence: what success stories, data or proof can we show to gain confidence quickly?
Here the role of strategic marketing is key, and that is why strategic business consulting has to be coordinated with branding, sales and 360º marketing.
3. Design the input model
It is not the same to enter with own team, with partners, with digital channel, with distribution agreements or combining approaches. The strategy defines:
- Which channels to prioritize and in what order.
- What investment is required for each phase.
- What metrics will tell if we are on the right track or if it is time to correct.
Are you considering launching a new line of business or entering another country and don’t want to gamble your budget on a single card? We can help you evaluate scenarios and design a phased entry plan, aligned with your real capacity.
The role of strategic business consulting in this journey
Zoom out: looking at the company from the outside
One of the main contributions of strategic consulting is to help you zoom out. When you have been in the same company for years, it is normal that it is difficult to question certain internal truths:
- “Our customers have always valued this…”
- “Our industry doesn’t work like that…”
- “Here the price is not the problem…”
An external consultancy provides:
- Fresh look and comparison with other sectors.
- Proven methodologies to analyze markets, positioning and profitability.
- Ability to facilitate complex conversations within the steering committee.
from analysis to action
The difference between a useful project and a forgotten one is in how it is landed:
- Clear, prioritized and accountable projects.
- Realistic time roadmap (what we do in the next 3, 6, 12 months).
- Monitoring and periodic review mechanisms.
At Inprofit, we understand strategic business consulting as a process in which the client actively participates, not as something that is “ordered” and then received.
Our way of working with strategy at Inprofit
Although each company is different, we usually follow a logic that adapts to each case:
1. 360º diagnosis of the business
We reviewed:
- Business model, value proposition and positioning.
- Commercial data, profitability by segment, channels and products.
- Operational and technological capacity to scale.
With this we get a clear picture of where we really are, not just the internal perception.
Strategic workshops with key management and teams.
We work in structured sessions for:
- Align vision, objectives and priorities.
- Detect internal blockages (processes, culture, information silos).
- Identify growth opportunities that are already on the table, but scattered.
3. Scenario design and portfolio of initiatives
We define different growth options (new markets, new offerings, new channels) and translate them into a portfolio of initiatives:
- Quick impact projects.
- Deeper transformation initiatives.
- Tactical actions to capture short-term opportunities.
4. Prioritization and roadmap
You can’t do everything at once. We prioritize using criteria of:
- Business impact.
- Effort and resources required.
- Risk and dependencies.
This results in a roadmap that shows what to do first, what to leave for the next phase and what to discard.
5. Accompaniment in the execution
The real strategy can be seen in Monday’s agenda. That’s why we can accompany with:
- Monitoring of indicators.
- Support in marketing, sales and digitalization projects.
- Adjustments to the roadmap according to results and changes in the environment.
Common mistakes when approaching new challenges without a good strategy
Even experienced companies fall into some classics:
- Confusing activity with progress
Launching campaigns, opening new networks, multiplying meetings… without a clear direction. - Pursue all opportunities at once
Each “big” lead becomes a parallel project, without filtering whether it fits the strategy. - Looking only outwards and forgetting the house inside
Wanting to grow without having ordered processes, data or key roles, generating bottlenecks. - Do not measure or review
Put a plan in place and do not establish checkpoints to adjust.
Strategic business consulting is precisely designed to avoid these mistakes, combining long-term vision with discipline in execution.
Why count on Inprofit as a strategic partner
At Inprofit we bring together three pieces that rarely go together on the same table:
- Strategic business consulting, to decide where to go.
- 360º marketing and sales, to convert the strategy into real demand.
- New technologies and data, to execute efficiently and measurably.
We don’t stop at “what you should do”: we get involved in “how we do it” together with your teams.
Business consulting
If your company is facing new challenges, more competitive markets or growth decisions that cannot be made blindly, this is the time to stop, analyze and build a solid strategy.
At Inprofit we accompany you from the initial diagnosis to the execution of key projects: we help you prioritize, align your teams and transform the strategy into tangible results.
Book a strategic session with our team and let’s work together on the next chapter of your business: new markets, new challenges… but with a clear, measurable roadmap designed to grow your company with control, not by improvising.
