A fundamental aspect for any company that wants to carry out a digital marketing strategy is to have a website. Nowadays, websites have become the new sales channel for many businesses, as they allow us to reach a much wider target audience than the traditional offline media. Therefore, it is essential to take care of all the details of our website: from the design to the structure and content.
The website revolution
One of the mistakes that many companies make is not giving due importance to their websites. Believing that any web solution is enough to have a digital presence for a business is a mistake. An effective website requires an attractive design, a good structure and quality content, as well as a correct implementation in digital marketing.
Websites are the new sales channel in which all companies must invest. Through them we can offer our products and services to a much wider audience, which will allow us to increase sales considerably. Therefore, it is important that we take care of all the details in the design and structure of our website to achieve the greatest possible success.
Which web solution to use?
This is a classic question when creating a website. Which web solution should I use?Is wordpress or prestashopbetter?
Immersed in this digital revolution it is normal that there are multiple solutions to create and design our website. For this reason we recommend that before making any web project analyze what is the best option for your business.
Regarding the question “Which one is better?
Depending on the technical requirements and the nature of the project, we will opt for one solution or another.
Websites with Salesforce
Websites developed with Salesforce offer unparalleled guarantees of success with features and functionality not found in any other CMS. If your company requires a platform to manage and automate all your business processes, Salesforce is the ideal solution.
In addition, the company offers a series of complementary services that will make our page much more effective, such as the Einstein module, which applies artificial intelligence.
On the downside, it is very expensive compared to other web solutions.
Websites with WordPress
If we are looking for a complete solution, WordPress is probably the platform that can offer us the best performance.
WordPress is one of the most widely used CMS in the world, and its ability to adapt to any type of web project makes it the ideal solution.
In addition, it offers a series of complementary plugins that will allow us to develop an infinite number of functionalities.
The wordpress design platform is highly customizable and has an infinite number of repositories to apply templates and themes.
This web solution can be configured for both ecommerce and corporate sites, either B2B or B2C.
Websites with Prestashop
In the case that our web project is oriented to online sales, possibly prestashop is our best solution since its nature is purely the creation of ecommerce.
There are many more CMS in the market to create our web pages, if you want to have more detailed information about them, you can contact us.
Web design as a conversion element
One of the most important factors when it comes to having a good web conversion, apart from the product/service itself that we market, is the design of our website.
An attractive and appropriate design for our product will allow us to create a good user experience that makes the visitor feel comfortable on our website, which will increase the chances of conversion.
If our web page is visually attractive, but it does not work properly or its navigation becomes complex, we will have a bad user experience, which will result in a high bounce rate and our marketing objectives will not be met.
Website trends
Within these designs mentioned above, we find trends in the creation and design of web pages.
One of the most popular trends in web design are graphic-based designs, that is, web pages with a large number of images and little text and very minimalist lines.
This design style allows us to convey a lot of information in a small space, which is ideal for navigation on mobile devices.
Another trend that is being used a lot are web pages in carousel format. This design allows presenting a lot of information in a reduced space, which is perfect for navigation from mobile devices.
Application of video marketing on websites
Another element that is gaining ground in digital marketing is the use of video, and this is also being reflected in web design.
Therefore, a good idea to increase the conversion of our website would be the inclusion of videos on our home page.
Videos will allow us to present information more easily and transmit it to the visitor, which will make the user feel comfortable.
Digital Marketing in Webs
Beyond creating an attractive and visual website, there are other very important aspects to take into account to make it really effective.
The application of digital marketing actions such as SEO or Paid media are essential if we want to have more than just a “pretty website”.
Strategies such as organic positioning (SEO) will bring us visibility and brand reputation in the medium to long term while Paid media will allow us to position ourselves in the first results immediately.
Therefore, if we want an effective website we must combine design with digital marketing strategies in order to increase the conversion of our website.
How can I achieve quality results?
It all depends on your buyer persona and the type of objectives you want to achieve, but if you want a recommendation, go for hybrid strategies that combine both SEO and PPC.
Working both lines in parallel will allow us to achieve results in the short, medium and long term in a sustainable and scalable manner.
Within SEO we would bet on an organic positioning in Google or Amazon, the two leading search engines in the market. You can find more information about SEO to position a website in our blog, where you will find articles and guides to position yourself in the top positions of Google.
From Paid media we can bet on main channels such as Google Ads, Social Ads or Programmatic if you are thinking of a pure conversion target. On the other hand, if you want to strengthen your brand image, DOOH or TV advertising can be your strategic pillars.
Inprofit. Marketing Agency.
If you want to have an attractive, functional and effective Web Page, before contracting the project contact us and we will help you to develop your Web Page.
We offer multiplatform solutions with various CMS market, in addition, as a 360 marketing agency we will help you develop your digital marketing strategy.
Remember that not everything on the Internet is valid, optimize all your digital channels.
