Lead generation via Facebook and Linkedin
Just as other pay-per-click advertising channels (such as Google Ads) can generate highly targeted leads for your website or landing pages, paid Facebook and LinkedIn advertising can significantly increase your reach on this social network, generating more targeted leads in the process. But these are not just any leads, but valuable leads that can end up becoming loyal paying customers, if the process is done correctly.
The correct lead generation process for both is similar:
- Identify your target market (age range, gender, location, educational level, user’s device, profile interest). This process is very important, because targeting people who are not interested in your products and services will only waste your time and your precious advertising budget.
- Decide whether you want to directly promote your products and services or create a sales funnel and lead generation marketing.
- Run a split test of everything (ad messages, landing page, interests and images) and analyze the actual data. This is also an important part of the process because this is where you will see what is working and what performs best.
Organically (i.e. with normal free posts), a normal post can only reach a maximum of 16% of your network. However, using Facebook Ads will increase this percentage by up to 70%, generating more social signals (likes, comments, shares, etc.) for your posts, links, photos, videos, questions and other content. The following can guide you on how you can set this up.
Online lead generation
Paid media and Social Ads
As we have mentioned before, Facebook and Linkedin (social ads) are two channels that work very well to generate qualified leads but there are other options.
PPC advertising, a form of advertising where advertisers pay each time a user clicks on one of their ads, has continued to grow in popularity with the amount of competition entering the digital space.
SEO or organic positioning in search engine results are no longer sufficient and require a waiting period before showing meaningful results, not to mention that they need to be constantly refined and monitored as user search intent changes. As a result, companies around the world are choosing to allocate a portion of their marketing budget to paid efforts.
What is your objective?
Before starting any campaign, make sure you have a clear and measurable understanding of the objectives you want to achieve. Don’t necessarily run ads just for the sake of playing in the space or with unmeasurable objectives in mind.
Focus on objectives that are going to have a demonstrable impact on a critical business metric, whether it’s sales, leads, or another goal-based metric that has real, tangible importance to your bottom line.
B2B lead generation
B2B lead generation is critical to a company’s success. We have identified several factors that demonstrate the importance of B2B lead generation for sales and marketing teams, as well as for the company as a whole.
In B2B lead generation, B2B leads are those people who have been identified as potential customers for your business. They can be classified as those who are likely to find value in using your product or service.
There are two types of B2B leads:
Marketing-Qualified Leads
Marketing qualified leads, or MQLs, are leads that are considered highly likely to become paying customers. Qualification is based on how engaged the MQL has been with your business’ marketing efforts.
Sales-Qualified Leads
Sales qualified leads, or SQLs, are MQLs who have progressed through the funnel and are considered ready to engage with your sales team. To be designated as a SQL, the lead must have shown intent to purchase your company’s product or service.
B2C lead generation
There is no one-size-fits-all approach to B2C lead generation.
It all depends on the type of product/service and end customers you are looking for, although it is true that long-term strategies, such as SEO, content marketing and influencers, work for most industries.
However, if you are starting something unique and trying to generate demand, there may not be any traffic impacting your content.
If you are competing against industry leaders with a lesser known product, your influencer marketing tactics could go unnoticed for a long period of time. This is where Paid Branding and Paid Perfomance strategies, Paid media, could take effect in the short term.
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