Digital signage or digital signage is a form of dissemination of digital content that is increasingly spreading in our environment. It is the audiovisual communication through screens, whether monitors, televisions or projectors. Digital signage has several uses, the most common are advertising and business information. In this post we will talk about the main characteristics of this form of communication and its different types.
Digital Signage What is it?
Digital signage is a technological means by which digital audiovisual content is disseminated through screens, usually LED or LCD.
Digital signage can be divided into two types: outdoor and indoor digital signage.
Outdoor digital signage is intended to display advertisements or promotions to a large audience. Generally, these screens are located in places of passage or busy areas, such as streets or public transportation. DOOH advertising can usually be applied to these screens afterwards.
Indoor digital signage has a more informative and consumer-oriented objective. It is about informing about products or services in places such as stores, museums or exhibitions.
In both cases, digital signage is characterized by attractive and interactive audiovisual content, which attracts attention and captures the attention of the target audience.
What are the main characteristics of digital signage?
Digital signage is characterized by being:
- Interactive: allows the user to interact with the contents of the screen.
- Attractive: thanks to its design and the quality of its images, it attracts the public’s attention.
- Versatile: it can be adapted to any context or place.
- Efficient: saves time and costs in content production.
Digital Signage is a very effective visual communication tool that allows reaching a large number of people quickly and effectively.
How to create experiences through digital content?
Digital content is an essential part of digital signage. Thanks to them, you can create unique and interactive experiences that attract the attention of the public.
To create these experiences, it is necessary that the contents are attractive, dynamic and creative. In addition, it is important that they are adapted to each context and situation.
Digital content is a form of visual communication widely implemented in multiple sectors, especially in the retail and FMCG sector. This is not arbitrary, it is all very well thought out, since creating interactive experiences at the point of sale has a direct impact on the consumer.
A practical example is the digital totems where the user can have a direct interaction with the content, view products, comparisons, scan references and much more.
Perhaps a Videowall with an artificial intelligence system that is able to create an immersive experience in fashion chains.
In any case, the important thing is that the content is well designed and capable of generating emotions in the user. This is the only way to achieve greater involvement and interaction with the brand or product.
LED vs LCD Screens
If we already know that we need to have a Digital Signage strategy for our company or brand, we must decide on the best solutions for our objectives. If we want to know the advantages between LED Screens or LCD Screens, in this post we explain it.
LED Displays are characterized by being an economical, robust and long lasting solution. Although they are not the brightest or most powerful on the market, they are still an excellent choice for indoor spaces.
In contrast, LCD displays are a more expensive and delicate solution. However, they offer levels of brightness and sharpness that cannot be compared to other models. In addition, they are perfect for outdoor environments as their quality is not affected by sunlight.
Digital Signage Solutions
Discover some of the digital signage and digital advertising solutions.
Interactive kiosk
Endless aisle, catalogs, e-commerce integration
This interactive solution is fully customized and adapted to your objectives. Do you want to inform, prescribe, interact, sell? Create an interactive tool that organizes, categorizes and synchronizes product information with the customer database, e-commerce or any data needed.
A touch screen that runs a secure and reliable application, easy to navigate and updated in real time. Help your customers find products easily and increase your revenue.
Triggered communication
Surprise your audience by changing content on one screen. Use any external signal to trigger content. Connect to live weather data to display a customized promotion based on weather conditions, or connect to general-purpose I/O to trigger emergency messages. Triggered communication can also connect to any sensor or audience measurement system that can segment the people in front of your screen.
Displays for shop windows
Your target customers are passing in front of your storefront, there is no better time to inform them and make a difference with the content of your digital displays. Let us help you define the most suitable display technology according to the conditions of your storefront: brightness and sizes. Communicate in your shop window to attract customers even before they enter your store.
Corporate branding
In corporate environments, digital signage has very different requirements for communicating with your employees and customers. These displays allow you to show information from many sources, such as weather, RSS, social media or any other data that is accessible online. Decide between different displays and multi-partitioned layouts.
Menu board
A simple solution for quick service or fast food restaurants that need to set up different digital menus throughout the day. The Menu board solution allows you to communicate a message whenever you need to, and target your audience at specific times of the day or on specific days with time-of-day offers. Manage content through customized templates and update them instantly across all your restaurants.
Queue management
Nobody wants to wait in a queue with nothing to do, so why not engage with this audience? This digital signage allows you to control customer flow and entertain or inform on the same screen, enhancing the customer experience.
Combine a queue management system with digital signage and make wait times seem shorter.
Video Wall
A Video Wall is a special configuration of professional displays or monitors that are synchronized to display content and simulate a large screen, composed of several screens. But nowadays it goes beyond a simple large monitor.
Visual Marketing Agency
From Inprofit, we offer 360 Digital Signage solutions, where we cover all phases from consulting, strategy, design and implementation of digital signage.
We have a team of highly qualified experts to offer you the best solution for your needs. Discover our Marketing Agency.
