Digital signage is one of the most effective visual marketing solutions you can use to improve your point-of-sale sales.
In this blog post, we’ll talk about some of the ways digital signage can help you increase your sales and create a more immersive experience for your customers. We’ll also talk about some of the different applications of digital signage that you can use in your retail business.
The world of emotions
Emotional marketing is key for many companies, but what exactly is it? Emotional marketing is a strategy that aims to evoke an emotional response in customers to influence their purchasing decisions. This type of marketing usually relies on positive emotions such as happiness, love and nostalgia to encourage customers to make a purchase.
Digital signage can be a great tool for emotional marketing because it allows you to create dynamic and engaging content that can really capture the attention of your audience. With digital signage, you can create video walls, interactive displays and even virtual reality experiences that will immerse your customers in your brand and leave a lasting impression.
The power of persuasion
Persuasive marketing consists of convincing your customers to buy your product or use your services but playing with the senses, this is where Neuromarketing comes in.
Neuromarketing is a relatively new field of marketing that uses neuroscience to understand the psychological effects of marketing messages on consumers. This type of marketing research can help companies create more effective marketing campaigns by understanding how customers make decisions and what factors influence their purchasing decisions.
If you are looking for a way to increase awareness and sales at the point of sale, solutions such as olfactory or visual marketing will be an ally.
Let’s take a deeper look at visual marketing.
Digital Signage: More than signage
Digital signage is more than just a digital display that you place in your store. It’s a way to create an immersive experience for your customers that will reinforce your brand and increase sales.
It all starts with the cloud
Today ‘s digital signage solutions are offering fully customizable omnichannel integrations that include support for a wide range of content types, such as video, images, social media feeds, etc.
But it doesn’t stop there. With the power of the cloud, you can now manage your digital signage content from anywhere in the world. And with advanced features such as real-time analytics and reporting, you can track your campaigns and see their performance in real time.
In addition to the creation and planning of content based on audiences, it sounds interesting, doesn’t it? The truth is that the evolution of technology allows us to develop increasingly disruptive solutions.
Artificial intelligence and digital signage
Within these more disruptive lines, the fusion of artificial intelligence together with screens, totems, signage or video walls (for example) allow us to offer personalized content depending on the user who is right in front of it.
Success stories with Interactive Displays
One of the most popular applications of engaging customers with digital signage is the use of interactive displays in shop windows or salesrooms.
These displays can be used to showcase products, provide sales and promotional information, and even allow customers to interact with your brand.
An example of the latest implementations is the possibility to simulate makeup shades on the skin of customers without using a single drop.
In this way, the customer can see how a product would look before making a purchase.
This is just one example of how you can use interactive displays to create an engaging and immersive experience for your customers.
How to attract, retain and build loyalty?
If we are interested in creating a perfect circle, Digital Signage strategies can be very versatile. We can work the entire conversion funnel from the first contact a person has with our brand (top of the funnel) to post-purchase (bottom of the funnel).
We can use it for:
- Increase brand awareness.
- Attract new customers.
- Retain existing customers.
- To build customer loyalty.
Such as implementing solutions for:
Attraction strategies
The Videowall is an excellent solution when it comes to visibility and attracting attention.
This type of solution is ideal for locations with heavy pedestrian traffic, such as shopping malls, airports and train stations.
Retention strategies
Digital signage can also help you retain customers by providing relevant and personalized information.
For example, if you have a retail store, you can display information through gamification strategies on interactive screens.
Loyalty strategies
At this point, our user will need something more of value for them to remain loyal to our brand.
We can offer them exclusive content, discounts or access to loyalty programs.
But one of the most interesting lines being worked on for the retail and FMCG sector are the Lift and Learn solutions.
Lift and learn unifies the aforementioned technologies plus RFID, NFC, iBeacon…
From a digital totem you allow your consumers to interact with the products, and when they pass them or leave them on the table, specific content for that same product appears.
Digital signage The future of visual marketing?
The truth is that we are in a digital world where we consume more and more visual content.
DOOH advertising is already possible today.
The possibilities for digital signage are endless and the potential for growth is enormous. With the power of the cloud, artificial intelligence and interactive displays, companies now have the ability to create truly unique and engaging customer experiences that will increase brand awareness and sales.
Want to learn more about how digital signage can help drive your business forward? Check out our website or contact us today. We’d be happy to talk to you about your specific needs.
In Inprofit we are a specialized Marketing Agency. You can find us in Valencia, Alicante or Online.
What do you think? Is digital signage the future of visual marketing? Let us know in the comments below.
