If you are struggling with a website on a CMS, a store on another platform and a thousand fragile integrations between ERP, CRM and logistics, take a breath: there is an alternative. Odoo eCommerce and its Website module allow you to build an online store and a corporate website that natively connect with sales, marketing, inventory and finance. Result: fewer tools, more control and consistent data to decide fast.
At Inprofit we work with SMEs that are looking for just that: focus on sales and operational efficiency. Here we tell you, with practical criteria, how to take advantage of Odoo to launch (or relaunch) your digital channel with head and results.
Why choose Odoo for eCommerce and corporate web?
What makes Odoo different is not just having “an eCommerce”. It is having the web, the eCommerce and the operation unified. . Every click of the user on the web can be translated into a quote, an order, a stock movement and an invoice, without Frankenstein integrations.
In addition, the visual page builder and the ecosystem of themes allows you to iterate quickly in design without relying on eternal development. For a marketing team, this is gold: launch a landing page in hours, test messages and measure conversions without asking permission from the technical department.
Key day-to-day advantages
- Unique data: centralized catalog, prices, customers and stock. Fewer errors, less time wasted.
- Native automation: post-purchase emails, abandoned carts, replenishment rules, subscriptions.
- Scalability: from simple B2C to B2B with tariffs, approval flows and customer portals.
Do you want to audit your current stack and see if Odoo fits? Schedule an express consultancy with Inprofit and we will give you an actionable roadmap.
How to set up an online store with Odoo eCommerce?
The best way not to get lost is to think in three layers: expertise, catalog and operations. Odoo covers all three, in an orchestrated way.
1) Experience: design, content and checkout
With Website you define the site structure, look&feel and content. The drag & drop editor provides headers, hero sections, product grids, FAQs and blog. For eCommerce, the
2) Catalog: attributes, variants and pricing
The product manager allows attributes (size, color), variants and price lists. In B2B, it is easy to incorporate customer-specific rates, minimum order quantities or volume discounts. If you sell packs or kits, you can assemble composite products and show real-time availability thanks to inventory.
3) Operations: stock, shipping and invoicing
Each online order triggers the operational flow in Inventory and Sales. Define routes (picking, cross-docking or dropshipping) and replenishment rules to avoid stock-outs. In invoicing, you can convert orders into invoices with a click and reconcile collections. If you need particularities (such as fiscal models or specific reporting for your sector), you can parameterize or develop customized modules.
Would you like to see a demo with your own catalog? Write us and we will prepare it with a real use case of your business.
SEO and performance on Odoo Website: do’s and don’ts
A site that does not rank is like a shop window in an empty street. Odoo helps, but SEO is not plug & play: you have to work at it.
Essential checklist (smokeless)
- Architecture and URLs: clear categories, friendly slugs and breadcrumbs.
- Content: category pages with useful text (not filler), transactional FAQs and blog to capture informational demand.
- Metadata and Schema: titles, goals and structured data for products, reviews and FAQs.
- Optimized media: WebP, lazy loading and compression.
- Core Web Vitals: lightweight templates, well-served fonts and caching.
The editor provides H1/H2/H3 and goals, and you can generate a sitemap and control robots.txt. For internationalization, the multi-language management with URLs per language avoids duplications. PPC? Odoo Marketing is integrated to orchestrate campaigns and lead scoring, keeping traceability until the sale.
B2B, B2C and marketplaces: selling where your customers are
Odoo eCommerce works very well in direct B2C and, above all, shines in B2B: customer portals with negotiated prices, specific catalogs, repetitive orders and deferred payments. If you already sell on marketplaces, there are connectors to synchronize catalog and orders with your back-office, avoiding the typical “double administration”.
B2B with complex catalogs? We help you design frictionless pricing, visibility and approval flows for your sales team.
Headless and omnichannel: when you need to go one step further
If your strategy demands headless experiences (mobile app, PWA or custom React/Vue frontend) you can use APIs and webhooks to expose catalog, pricing and availability from Odoo and render in a custom frontend. The advantage: you keep a single core business and multiply points of contact. In addition, from POS marketing solutions you cover the physical leg for a real omnichannel: single stock, cross returns and coupons shared between store and online.
From cluttered catalog to growth with margin
An industrial distributor with 4,500 SKUs, B2B rates and its own warehouse came in with three pains: misaligned website with brand, inconsistent pricing among customers and manual order management that stifled the team.
Inprofit Plan with Odoo:
- Standardized catalog with well-structured attributes and families.
- B2B Portal with customer login and specific rates.
- Stock rules with automatic replenishment by rotation.
- Technical SEO and category content oriented to purchase intent.
In 90 days, they went from a channel that gave work to a channel that generated margin sales, reduced picking errors by 40% and gained visibility of the entire pipeline.
Costs, ROI and timing: how to approach it realistically?
The total cost of ownership depends on the scope (B2C vs B2B, connectors, multi-company) and whether you opt for different editions. The smart thing to do is to prioritize an MVP with the essentials to sell and measure, and plan quarterly releases. ROI accelerates when you unify marketing + sales + inventory: fewer scattered licenses, less manual reconciliations and more traceability to invest where it pays off.
In terms of deadlines, our recommendation is to close a 2-3 week discovery, validate navigable prototypes and start with catalog, checkout, payments and shipments. From there, iterate: B2B portal, automations, accounting integrations or marketplace.
When is Odoo right… and when is it wrong?
Suitable when you value integration over single pieces; when your business needs coherence between web, store, stock and invoicing. It may not be the best choice if you’re looking for a single, radically custom visual store with no compromises, or if you manage massive catalogs with ultra-specific customization rules that require very advanced custom engines. In those scenarios, a total headless approach with specialized backend might make more sense (and even then, Odoo can still be the core data).
Next steps with Inprofit
We help you assess your case, design the architecture, launch fast and scale with performance marketing criteria. We make Odoo eCommerce and your website work to sell, not the other way around.
Shall we see you with your business? Book a session with Inprofit and we’ll show you how to get your digital channel off the ground with Odoo.
