Having a website on one side, ERP on another, CRM on a third tool and eCommerce on a fourth… is the bread and butter of many SMEs and B2B companies. The result? Duplicated data, outdated stocks and teams putting out fires instead of selling.
Odoo websites are born just to break that chaos: a single environment where corporate website, online store, sales, inventory, billing, marketing automation and customer service coexist. This is what we call Ecommerce 360: not just a store, but a complete, integrated and measurable digital ecosystem.
At Inprofit we see it clearly: if your website does not “speak the same language” as your internal systems, your digital growth will always be held back.
What is really an Ecommerce 360 with Odoo?
Much more than a beautiful online store
With Odoo you don’t just set up an eCommerce: you set up the entire digital customer journey, from the moment they discover your brand until they receive their order and enter a loyalty sequence.
On a website with Odoo you can:
- Design corporate pages, landings, blog and store from a visual drag & drop builder.
- Manage products, stock, prices and orders in the same environment in which you manage purchases, sales and inventory.
- Connect marketing (email, automations, coupons, abandoned carts) without relying on 3 or 4 external tools.
That is Ecommerce 360Every user click translates into useful data for sales, operations and finance, without intermediate Excel spreadsheets.
Data, stock and financials synchronized in real time
The great strength of Odoo is that eCommerce is not a “separate module”, but a part of the ERP:
- When a customer purchases, the order automatically enters the sales flow.
- The stock is updated in Inventory and the units available on the web are reflected.
- Movements are recorded in Accounting without having to double-click anything.
This reduces errors, speeds up operations and allows you to make quicker decisions: see which products work, what margins you have per family, which channels convert better, etc.
Does your current eCommerce does not “match” with your actual stock or turnover? From Inprofit we help you to evaluate if a website with Odoo fits with your business and what ROI you could expect by integrating everything in the same system.
Key advantages of creating your website with Odoo
Visual web builder and integrated storefront from minute one
Odoo Website Builder allows you to create pages with predefined blocks (banners, product grids, forms, testimonials, etc.) without programming.
For marketing this is gold:
- You can launch campaign landings in hours, not weeks.
- You can test messages, layouts and CTAs without relying 100% on IT.
- The online store is a natural extension of the website, not a “weird subdomain” with another interface.
And if you need advanced customization, you also have access to HTML, CSS and JS from within the editor for fine-tuning UX and performance.
Multiweb, multilingual and designed for growth
One of the strengths for companies with multiple brands or markets is that with Odoo you can manage multiple websites from a single database: each with its own domain, design, language, catalog and business rules.
Very common examples:
- A B2B site and a B2C site sharing inventory but with different pricing and content.
- Country websites with specific languages, currencies and promotions.
- Micro-sites for specific lines of business (e.g. a flagship product with its own landing page).
All of this is administered from a single environment, which simplifies management and allows scaling without multiplying systems.
Payments, shipping and shopping experience closed in one stack
At checkout level, Odoo ecommerce integrates with common payment gateways (Stripe, PayPal, Adyen, Authorize.Net, etc.) and offers connection with different logistics operators to calculate shipping costs and generate shipping labels directly from the backoffice.
In addition to this:
- Carts, wishlist, filters and internal search engine.
- Coupons, gift cards and eWallet for loyalty.
- Customer portal with centralized orders, invoices and support.
All geared towards a clean, frictionless and easily measurable shopping experience.
How to set up a results-oriented website with Odoo?
1. Start with the strategy, not the template.
Before choosing a theme, at Inprofit we always start with uncomfortable but necessary questions:
- What is the main objective of the website with Odoo: generate leads, sell online, support sales people…?
- What products / services will be featured in the catalog?
- How does this integrate with your current sales, logistics and customer service processes?
With these answers we define information architecture, menu structure and page types (home, categories, tabs, blog, campaign landing, customer area, etc.).
2. Design UX and content with focus on conversion.
The Odoo builder facilitates the visual part, but the real differential is in how you organize the content:
- Page structures that explain the value proposition in seconds.
- Clear and consistent CTAs throughout the site.
- Product sheets answering objections (deadlines, warranties, specifications, use cases).
Here we add UX design, copywriting and technical SEO (clean URLs, meta tags, H1-H3 structure, structured data, etc.), taking advantage of Odoo’s integrated SEO tools.
3. Configure catalog, rates and business rules
The magic of a 360 Ecommerce appears when the online catalog shares brain with the ERP:
- Rates by channel, country, volume or type of customer.
- Packs, complements and accessory products for upselling and cross-selling.
- Real time availability according to stock in each warehouse.
This allows the Odoo website to adapt to complex business strategies without “inventions” in the front-end layer.
If you already work with Odoo as ERP but you still have your website and store on other platforms, we can help you migrate to a fully integrated Ecommerce 360, minimizing downtime and without losing organic positioning.
4. Connecting marketing, sales and customer service
Odoo makes it possible to link user behavior on the web with marketing and sales actions:
- Automated emails for abandoned carts, cross selling and reactivation.
- Send leads directly to the CRM with rules by origin, campaign or product.
- Live chat and forms that feed support tickets or business pipelines.
In a well set up 360 Ecommerce, every visit leaves a useful trace: you know what they have seen, what they have added to the cart, what they have bought, what support they have ordered and what campaigns they have received.
Common mistakes when setting up a website with Odoo (and how to avoid them)
Treat Odoo as “just the new online store”.
A common failure is to implement Odoo only for eCommerce, but keep managing stock, invoicing or CRM in other tools. That kills the essence of the 360 approach.
The key is to approach it as a digital transformation project, even if it is executed in phases: first eCommerce + Inventory, then Sales + CRM, etc., but always with the vision of a global ecosystem.
Setting up the site without thinking mobile-first
Every Odoo website generates responsive designs by default, but if you don’t check the mobile experience, you miss opportunities: small buttons, long texts, inaccessible filters, etc.
At Inprofit we review layout, speed and critical funnels in mobile, because in many sectors more than half of the sessions already come from the smartphone.
Not measuring: launching Ecommerce and “crossing your fingers”.
Another classic: putting the site into production and not properly configuring analytics, events and KPIs.
With Odoo you can combine:
- Your own sales reports, abandoned carts and top products.
- Integrations with Google Analytics or Plausible for behavioral and acquisition data.
Continuous improvement (CRO, UX, content) is only possible if you know what is happening at each step of the funnel.
Why set up your website with Odoo together with a 360 agency?
Odoo is a powerful platform… and that’s precisely why it’s easy to underutilize it. Where many companies just see “another CMS with a store”, we see the backbone of your entire digital business.
From Inprofit we help you to:
- Define a 360° Ecommerce strategy aligned with sales, operations and marketing.
- Design and develop websites with Odoo that combine UX, SEO and conversion.
- Integrate Odoo modules (Sales, Inventory, CRM, Accounting, Marketing Automation…) so that the whole organization speaks the same language.
- Support you in continuous improvement: A/B testing, new funnels, international expansion, multi-site and much more.
Odoo 360° Solution Partner
If you want to stop struggling with fragile integrations, duplicate data and online stores that don’t reflect how your business really works, it’s time to make the leap to a 360 Ecommerce.
At Inprofit we unite 360 marketing, technology and business so that your Odoo project is not “just” a technical implementation, but a real sales accelerator.
Book a session with our team and we analyze your current situation, the systems you already use and how we could transform them into a unified platform with Odoo: more control, more visibility and a digital experience at the height of what you expect from your brand.
