Estimated reading time: 4 minutes
In 2026, an e-commerce site costs, on average, between €1,500 and €25,000 for initial development, depending on the platform (WooCommerce, Shopify, or Odoo), the product catalog, the necessary integrations (payment gateway, ERP, AI automation), and whether you’re starting with a template or a custom design. On top of that, you’ll need to factor in the monthly costs for maintenance, hosting, and the platform’s own fees. In this article, we break down actual prices by project type so you can budget for your online store without any surprises.
If you’re still unsure which platform is the best fit for your business, we recommend reading our comparison of Shopify vs. WooCommerce in 2026 first; this article focuses specifically on budget and return on investment.
Price Comparison Chart: WooCommerce vs. Shopify vs. Odoo
| Platform | Basic Development (Small Catalog, Template) | Medium-scale development (custom design, integrations) | Advanced Development (AI, ERP, Multilingual) | Approximate monthly cost |
|---|---|---|---|---|
| WooCommerce | €1,500 – €3,500 | €3,500 – €9,000 | €9,000 – €20,000 | 30–150 € (hosting + plugins) |
| Shopify | €1,800 – €4,000 | €4,000 – €10,000 | €10,000 – €22,000 | Starting at €29/month for a license + apps |
| Odoo eCommerce | €3,000 – €6,000 | €6,000 – €15,000 | €15,000 – €25,000+ | Starting at €24 per user per month + apps |
Estimated market prices in Spain for 2026, for a project managed by an agency (not in-house development). These may vary depending on the number of product listings, integrations with marketplaces (Amazon, Zalando), and industry-specific requirements.
What really influences the price of an e-commerce site?
- Number of products and variants: A catalog with 50 SKUs does not cost the same as one with 5,000 SKUs, each with its own sizes, colors, and inventory levels.
- Custom Design vs. Template: A customized premium template reduces costs; a 100% custom design increases them significantly.
- Integrations: payment gateways, ERP/accounting systems, marketplaces, CRM, and, increasingly, AI-driven automation (recommendations, customer service, inventory management).
- Data migration: If you’re switching from another platform, migrating products, customers, and order history adds time and cost.
- Multi-language and multi-currency: necessary for selling in multiple countries, but it increases the complexity of maintaining the catalog.
- AI-Powered Automation: Customer service chatbots, personalized recommendations, and automatic recovery of abandoned shopping carts via WhatsApp.
Where does AI-powered automation deliver the highest ROI in e-commerce?
Adding AI-powered automation to an e-commerce site isn’t a luxury reserved for big brands: in mid-sized projects, the areas where you see the fastest return on investment are recovering abandoned carts via WhatsApp or email (automated with generative AI that personalizes the message), top-notch customer service (order tracking, exchanges, and returns), and automatic inventory synchronization between the online store and physical retail locations or marketplaces. In projects where we’ve implemented these automations, recovering abandoned carts has accounted for an additional 5% to 12% of monthly sales without any extra investment in advertising.
WooCommerce, Shopify, or Odoo: Which One Is Best for Your Budget?
- WooCommerce is a good choice if you already have (or want) a WordPress website, are looking for complete design flexibility and control over your data, and don’t mind managing hosting and plugins.
- Shopify is a good choice if you prioritize a quick launch, included technical support, and scalability without having to worry about servers—even if it means paying a higher fixed monthly fee.
- Odoo is ideal when an e-commerce business needs to be fully integrated with the company’s internal management systems (accounting, inventory, CRM, production) within a single ERP system.
Frequently Asked Questions
A basic e-commerce site with a small product catalog and a customized template, built on WooCommerce or Shopify, costs between €1,500 and €4,000 for initial development, plus a monthly fee of €30 to €150 depending on the platform chosen.
WooCommerce typically has a similar or slightly lower initial development cost and no fixed license fee (just hosting and plugins). Shopify has a fixed monthly fee starting at €29, but it includes hosting, security, and support, which can offset the cost in the long run.
If the budget is tight, you can launch the e-commerce site first and add AI automation in a second phase, prioritizing the recovery of abandoned carts and customer service, which typically yield the fastest return on investment.
A basic e-commerce site can be up and running in 3–6 weeks. A project involving custom integrations, data migration, or AI-driven automation typically takes between 8 and 14 weeks.
Would you like a realistic estimate for your e-commerce site?
At Inprofit, we develop e-commerce sites using WooCommerce, Shopify, and Odoo, with AI automation built in from the design phase. We’ll provide you with a fixed quote with no surprises after a 20-minute call.
Request a quote for your e-commerce site
Marketing tecnológico en vena. Fanático de las tecnologías Martech que rompen moldes: IA generativa, blockchain, no-code, metaverso, automatización extrema… Convencido de que el futuro no se espera, se construye (y se vende muy bien).
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