The Digital Marketing Plan is the tool that will help us set and define the objectives to be achieved, as well as the strategies and tactics that we will use to achieve them. It is very important that this Plan concentrates in-depth analysis and research.
The ability to develop both Strategic Business and Digital Marketing Plans can be a turning point to ensure viability and success. It not only justifies the current state of the company, but also helps to define the direction the company wants to take.
Since it is a forward-looking vision, strategic marketing is characterized by the development of the company’s marketing plan.
Strategic Marketing is the area of Marketing that focuses on the medium and long term and is centered on analysis, on the search for opportunities and on making strategic decisions that allow the company to continue growing.
Some of the recommended solutions and actions include:
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