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A hologram is a three-dimensional image projected into real space without the need for a screen or special glasses. It is generated by the diffraction of high-speed laser or LED light, creating the illusion of depth and volume that the human eye interprets as a physical object floating in the air.
Holographic advertising uses this technology to display products, brands, or messages in 3D at retail locations, events, and public spaces, creating a visual impact that flat-screen content cannot match. In this article, we explain how holograms work, what technologies are available, how much they cost, and how to incorporate them into a marketing strategy.
What Is a Hologram? Definition and Types
A hologram is a three-dimensional image created by projecting light through a photographic plate.
A hologram is a diffraction of light that creates a virtual 3D image of an object. Therefore, hologram marketing uses these 3D images to create compelling marketing assets.
How does a hologram work?
Holograms are created by using a light source, such as a laser or projector, to illuminate an object. This creates an interference pattern that is recorded on film or another medium. When the film is illuminated by the same light source, it produces a three-dimensional image of the original object.
What is holographic advertising?
Holographic advertising is a new form of communication between companies and customers. It can create a visual impact greater than any other solution.
In the retail sector, consumers are constantly bombarded with various forms of advertising, and because of this saturation, the ads fail to have the desired impact.
Communication via holograms is a truly disruptive method that generates a great deal of excitement among the public, allowing it to stand out from other forms of media.
Types of Holograms
There are two types of holograms: static and animated. Static holograms display only a still image, while animated holograms are capable of showing movement, and there are different types:
- Floating holograms: These are the most common and are used to create three-dimensional images that float in the air
- Holographic projections: these are projections of three-dimensional images onto surfaces such as floors, walls, or ceilings
- Holographic displays: These displays show three-dimensional images
- Holographic domes: These are large structures that allow for the projection of three-dimensional images in 360 degrees.
What kind of content can be displayed in holograms?
The content that can be displayed in holograms is very diverse, ranging from a product to a person or a service. In fact, one of the advantages of holographic advertising is that it allows for the creation of highly realistic simulations that help customers make decisions.
For example, in the case of product holograms, customers can view them from all angles and get a sense of their size.
In the case of services, holograms can be used to demonstrate how they work.
And when it comes to people, we can talk about simulations for training or customer service.
Some of the advantages of using holograms for advertising
- Holograms are eye-catching and grab people’s attention. In a world where consumers are bombarded with advertising, a hologram will help your company stand out from the crowd.
- Holograms are interactive and engaging. Viewers can walk around them and get a closer look, which helps them better understand your product or service.
- Holograms are versatile. They can be used in a variety of settings, both indoors and outdoors.
- Holograms are profitable. Unlike traditional advertising methods, holographic advertising can be reused multiple times, making it a more affordable option in the long run.
Holographic Formats for Businesses
There are various holographic formats that companies can use for advertising. The most common ones are as follows:
- Holographic fans: They are capable of projecting three-dimensional images that move with the wind.
- Holographic displays: These are used to make an impact on passersby. They typically have high resolution and allow for interaction with the public.
- Holographic pyramids: These are used to project three-dimensional images without the need for special glasses.
- Smoke Screen: A system that uses fog to create three-dimensional images.
Holographic Advertising: Industries
Holographic advertising is a tool that is increasingly used in various industries. Some of the most common ones are:
-Retail: Many stores use holograms to display their products in a realistic way. This attracts customers’ attention and encourages them to make a purchase
-Automotive: Companies such as BMW, Audi, Mercedes, and Toyota have used holograms to showcase their new car models.
-Real Estate: Holograms are used to showcase properties in a realistic way, without the need for in-person visits.
-Events: Various types of events, such as concerts, conferences, and trade shows, use holograms to create an immersive experience for attendees.
-Education: Holograms are used in educational institutions to display three-dimensional images of objects that would otherwise be difficult to observe.
-Hospitality: The hospitality industry uses holograms to offer potential customers a realistic preview of its facilities.
Examples of brands that have used holographic advertising
Coca-Cola, Pepsi, Honda, Toyota, and Samsung are some of the companies that have used holograms in their advertising campaigns.
In 2012, Coca-Cola used holograms to create an interactive display in Times Square. The campaign was called “Share a Coke” and involved printing people’s names on Coca-Cola bottles. In 2013, Pepsi used holograms to create an interactive display in London. The campaign was called “Live for Now” and featured a performance by will.i.am.
In 2014, Honda created a holographic display to promote its new car, the Honda Fit. The campaign was called “The Power of Dreams” and featured a performance by the band OneRepublic.
In 2015, Toyota used holograms to promote its new car, the Toyota Mirai. The campaign was called “The Future of Mobility” and featured a performance by the band Imagine Dragons.
In 2016, Samsung used holograms to promote its new phone, the Galaxy S III. The campaign was called “Next Big Thing” and featured the band Muse.
Real Holographic Advertising
Holographic advertising is a new and innovative way to promote your product or service. Holographic advertising offers many advantages, such as its versatility, cost-effectiveness, and ability to make a big impact.
Holographic advertising is the perfect way to reach your target audience and make a lasting impression. If you’re looking for a way to take your business to the next level, schedule an online or in-person meeting with Inprofit today.
We can help you create a campaign that makes your company stand out.
Frequently Asked Questions (FAQs)
A hologram is a three-dimensional image created through the diffraction of laser or LED light, which generates a 3D visual representation without the need for special glasses. The image appears to float in real space and can be viewed from different angles, creating an illusion of depth and volume.
A hologram works using the technique of holography: a laser beam is split into two beams, one of which illuminates the object directly (the reference beam) and the other of which bounces off it (the object beam). The interference between the two beams is recorded on a photosensitive plate or reproduced by LEDs moving in a circular pattern at high speed, creating the 3D illusion.
Holographic advertising is a visual marketing technique that uses 3D projections to display products, messages, or characters floating in the air without any visible physical support. It is used at events, points of sale, and in public spaces to create a strong impact and go viral. Advertising holograms generate up to 400% more engagement than conventional on-screen advertising.
The price of a hologram for advertising varies depending on its size and complexity: holographic fans up to 65 cm in size cost around 300–800 €, medium-sized installations for events or retail range from €2,000 to €8,000, and large-format systems for trade shows or flagship stores can exceed €15,000. The cost includes hardware, 3D content, and management.
The most commonly used types of holograms in advertising are: 1) LED holographic fans (the most affordable, ideal for retail and storefront displays), 2) Pepper’s Ghost projection (a classic optical illusion used on stages and in luxury storefronts), 3) Transparent holographic screens (integrated into glass and storefronts), and 4) Large-format holograms for events and concerts.
Holographic advertising works particularly well in retail and luxury goods (premium product presentations), real estate (holographic building models), the automotive industry (model presentations at dealerships and events), food and beverage (point-of-sale displays), and corporate events and trade shows where visual impact is key to standing out.
Marketing tecnológico en vena. Fanático de las tecnologías Martech que rompen moldes: IA generativa, blockchain, no-code, metaverso, automatización extrema… Convencido de que el futuro no se espera, se construye (y se vende muy bien).
Responsable del marketing más disruptivo y tecnológico.
