We don’t just show up on Google; we train AIs to recommend your brand. Organic visibility strategies designed for the era of ChatGPT, Perplexity and Gemini.
From search engines to response engines: We master the new SEO + GEO ecosystem.
| Feature | Traditional SEO | GEO (Generative Engine Optimization) |
|---|---|---|
| Target | Ranking in Google Top 10. | To be the source cited by Language Models (LLMs). |
| Key Metrics | Clicks and CTR (Click Through Rate). | Recommendation rate and brand mentions. |
| Format | Keywords, Meta-tags and Backlinks. | Semantic authority, structured data and citations. |
| Result | Direct traffic to the web. | Conversion based on AI trust. |
User asks on Perplexity/ChatGPT
AI Engine scans sources of Authority
Your website provides accurate data and is cited.
From Inprofit we not only develop web positioning strategies but we open the range of possibilities to market trends, SEO positioning exists and will exist but consumer behavior changes and we change with it. Learn about the possibilities of positioning for mobile APPs or Amazon.
SEO positioning is the foundation on which almost any digital strategy is built. If you have your website well positioned for the main keywords in your sector, it will generate a continuous flow of visitors that you will use for your online marketing strategies.
We optimize your content so that AI engines (Google SGE, Bing Chat) select it as the definitive answer.
-Authority Citations: We implement verifiable sources to increase "trustworthiness" to AI.
-Cognitive Fluency: We restructure content to be easily processed by natural language processing (NLP) algorithms.
The Agency Framework
We analyze what AIs are currently saying about your brand.
We create quality backlinks and media mentions that serve as a reference for LLMs.
We adapt your best pieces to "question-answer" and "authority lists" formats.
Tracking of mentions in AI chats to adjust strategy in real time.
SEO (Search Engine Optimization) focuses on getting your website to appear in Google’s top 10 when someone searches for a keyword. GEO (Generative Engine Optimization) focuses on AI engines like Perplexity, ChatGPT and Gemini using your data to generate their answers. While SEO looks for clicks, GEO looks for mentions and authority in the generated response.
Not necessarily. Content that ranks well in Google may be too long or complex for an AI to process. GEO requires a deeper structured data structure (Schema), cognitive fluency wording (easy to digest by NLP algorithms) and citation optimization that traditional SEO often ignores.
On the contrary, it is their evolution. Although AIs respond directly, they always provide referral sources and links. Traffic that arrives through an AI recommendation usually has a conversion rate 3 times higher, since the user arrives at your website after an “expert” intelligence has confirmed that you are the solution.
We don’t just look at Google Search Console anymore. We use Share of Model (SoM) metrics:
Unlike traditional SEO, which can take months, the impact on response engines is often more dynamic. Once we update your data architecture and optimize your content clusters, LLMs (language models) can start citing you in their next indexing window or through real-time searches, which usually happens within 4 to 8 weeks.
In our agency we apply the Hybrid Intelligence model. We use AI to analyze what data the response engines are looking for, but the final creation is 100% human and expert. This is vital because Google and AIs penalize generic content; what they are looking for is E-E-A-T (Experience, Knowledge, Authority and Trust), something that only a real expert can provide.
© 2026 Inprofit Consulting S.L.
CIF: ESB4260505555
Alicante Office: Calle Primero de Mayo, 4 (Alcoy) | Valencia Office: Calle Colón, 4 (Valencia)
