Discover how Hyper-Personalized Advertising and DCO (Dynamic Creative Optimization) are redefining the rules in Google Ads, Meta and Programmatic. A technical guide to understand how algorithms, First-Party Data and creative automation are the only ways to scale results in a saturated market.
Digital sales on the ecommerce horizon 2026-2030
Traditional ecommerce is dead: welcome to the era of Hyper-Prediction. We analyze the 6 technology trends – from Generative AI to Spatial Commerce – that will separate the leaders from the obsolete in the next decade. Discover how to prepare your business today for the consumer of 2030.
WooCommerce on autopilot: Smart automations for WordPress and Make
Have you ever felt that your online store is an insatiable monster that devours your free time? You have sales, yes, but the operational cost is brutal: copying data to Excel, sending manual notices to suppliers, uploading invoices to Drive… If you use WordPress and WooCommerce, you have a Ferrari parked in the garage, but you are pushing it yourself. The key to start the engine and let it drive has only one name: Make. In this in-depth analysis, let’s forget about “patch” solutions and focus on how to turn Make (the evolution of Integromat) into the central brain of your ecommerce. It’s not just about connecting things; it’s about orchestrating a symphony of data where you are the conductor, not the musician playing all the instruments. Why Make and not a WordPress plugin? It’s vital to understand the architecture behind this decision. Installing automation plugins inside your WordPress (like AutomateWoo) is great for internal stuff, but when you want to push data outside (to Google Sheets, Slack, HubSpot, or your account manager), using a plugin overloads your server. Make operates in the cloud, independently of your hosting. It works as a “universal translator”. Your WooCommerce speaks “WordPress language”, your accountant speaks “Excel language” and your support team speaks “Slack language”. Make sits in the middle, receives the message from one, translates it and delivers it to the other in milliseconds. Key concept: By taking the processing load off your website, you ensure that your customers’ browsing speed (WPO) is not affected by your back-end automations. The core of automations: WooCommerce Webhooks To master Make, you must first lose your fear of the word Webhook. Think of a Webhook as a doorbell. When someone buys from your store, WooCommerce usually saves the order and goes silent. When setting up a Webhook, you tell WooCommerce, “Hey, every time an order comes in (Order Created), ring this bell”. That “bell” is a unique URL provided to you by Make. The simplified technical process is: From that moment on, the connection is alive. Make receives a data packet (JSON) with all the customer information, products, prices and address, ready to be manipulated. Scenario 1: The intelligent logistics router This is where Make crushes the competition (such as Zapier) thanks to its Router module. Let’s say you sell clothing and you have two different suppliers: one in Spain for domestic shipments and one in China for accessories. Without automation, you would have to look at every order and send manual emails. With Make, we design a flow with conditional logic: This ability to bifurcate decisions based on order data (cart value, product category, customer location) makes it possible to manage complex operations without human intervention. Scenario 2: The “Database” in Google Sheets or Airtable Although WooCommerce has its own reports, they are limited. Professional ecommerce owners love spreadsheets to analyze real margins. Creating a “Shadow Database” is one of the most cost-effective automations you can set up in Make. The structure of the scenario would be: At the end of the month, you don’t have to export CSVs or wrestle with pivot tables. Your spreadsheet has been populated in real time, sale by sale, allowing you to see your exact profit live. Error management: What sets professionals apart Anyone can make an automation that works when everything goes well. But what happens if Google Sheets crashes, or if the customer put in an email with invalid characters? In basic tools, the automation breaks and you lose the data. Make allows you to configure Error Handlers. You can tell the system: “If you try to save the row in Google Sheets and it fails, wait 5 minutes and try again. If it fails again, send me an alert message on Telegram and save the data to a temporary memory (Data Store) so you don’t lose it.” This resilience is what makes Make an enterprise-grade tool suitable for stores that turn over millions. Quick comparison: Make vs. Zapier for WooCommerce It’s the million dollar question: why choose Make? Although Zapier is more famous, Make is superior for WooCommerce for very clear technical and economic reasons: Feature Make Zapier Price Much more economical (generous free plan). Expensive as soon as you scale the volume. Interface Visual (balls and lines), allows to move modules freely. Linear and rigid (vertical list). Logic Allows loops, iterators and complex arrays. Limited logic in basic plans. History You can see exactly what data went through each “ball”. Less detailed in the debug. If your store has a high volume of transactions (many “operations”), Make will cost you a fraction of what Zapier would cost you. Real application to improve LTV in wordpress A real case of applying automations in Make to improve LTV is by creating the exact formula you need to put in the “Filter” module to detect if it is a customer’s first purchase or if it is a recurring customer. This is the “missing piece” that separates novice from expert automators. WordPress, by default, does not send a field that says “This is the first purchase: YES/NO” in the standard Webhook. We have to deduct it ourselves. To achieve this, we need to insert an intermediate step between the Webhook (the trigger) and the Router (the brain). We are going to ask the database, “How many times has this email appeared before?”. Here is the exact technical configuration for your scenario in Make: Step 1: The “Detective” module (List Orders) Right after your initial module(WooCommerce > Watch Orders), you should add a search module. Step 2: The logical formula in the router Now you connect this module to the Router. This is where we apply the mathematical formula to separate the paths. Make counts how many “Bundles” you found in the previous search. Path A: Filter for “New Customer” (Welcome) Click on the line that connects the Router to your welcome action. Translation: “If when searching for this email I only find 1 order (the current one), then
Smarketing How to align Sales and Marketing?
Are your Sales and Marketing teams still at war? Discover Smarketing, the ultimate methodology to transform internal friction into a revenue-generating machine. Learn how to define a solid SLA (Service Level Agreement), unify criteria between MQLs and SQLs, and align both departments to multiply your ROI and close sales faster.
ABM with Predictive AI: Revolutionize your B2B Strategy and the Dark Funnel
Stop guessing and start predicting. Explore how Predictive Artificial Intelligence is redefining Account-Based Marketing (ABM), enabling you to illuminate the ‘Dark Funnel’ and detect hidden purchase intent. A strategic guide to move from reactive marketing to surgical precision in your B2B sales.
Cross-selling and Up-selling in winning paid media strategies: AI bot and referrers
Maximize the profitability of your campaigns by integrating Artificial Intelligence, Chatbots and Product Recommenders. Discover in this advanced guide how to automate Cross-selling and Up-selling strategies in Paid Media to boost your average ticket, improve ROAS and multiply the lifetime value (LTV) of your customers in a predictive way.
Strategic business consulting to address new challenges and markets in 2026
Discover how strategic business consulting helps you decide where to grow, how to enter new markets and which projects to prioritize to achieve real results.
Brand advertising on television: how to squeeze every second on screen
Television is still a brutal showcase for brands, but only if used strategically. Learn how to take advantage of spots and connect them with your 360 marketing.
CRO and web user experience: the tandem that multiplies conversions
Discover how to align CRO and web user experience to reduce friction, increase user trust and convert more visits into real customers.
Websites with Odoo: 360° Ecommerce for Businesses
Having a website on one side, ERP on another, CRM on a third tool and eCommerce on a fourth… is the bread and butter of many SMEs and B2B companies. The result? Duplicated data, outdated stocks and teams putting out fires instead of selling. Odoo websites are born just to break that chaos: a single environment where corporate website, online store, sales, inventory, billing, marketing automation and customer service coexist. This is what we call Ecommerce 360: not just a store, but a complete, integrated and measurable digital ecosystem. At Inprofit we see it clearly: if your website does not “speak the same language” as your internal systems, your digital growth will always be held back. What is really an Ecommerce 360 with Odoo? Much more than a beautiful online store With Odoo you don’t just set up an eCommerce: you set up the entire digital customer journey, from the moment they discover your brand until they receive their order and enter a loyalty sequence. On a website with Odoo you can: That is Ecommerce 360Every user click translates into useful data for sales, operations and finance, without intermediate Excel spreadsheets. Data, stock and financials synchronized in real time The great strength of Odoo is that eCommerce is not a “separate module”, but a part of the ERP: This reduces errors, speeds up operations and allows you to make quicker decisions: see which products work, what margins you have per family, which channels convert better, etc. Does your current eCommerce does not “match” with your actual stock or turnover? From Inprofit we help you to evaluate if a website with Odoo fits with your business and what ROI you could expect by integrating everything in the same system. Key advantages of creating your website with Odoo Visual web builder and integrated storefront from minute one Odoo Website Builder allows you to create pages with predefined blocks (banners, product grids, forms, testimonials, etc.) without programming. For marketing this is gold: And if you need advanced customization, you also have access to HTML, CSS and JS from within the editor for fine-tuning UX and performance. Multiweb, multilingual and designed for growth One of the strengths for companies with multiple brands or markets is that with Odoo you can manage multiple websites from a single database: each with its own domain, design, language, catalog and business rules. Very common examples: All of this is administered from a single environment, which simplifies management and allows scaling without multiplying systems. Payments, shipping and shopping experience closed in one stack At checkout level, Odoo ecommerce integrates with common payment gateways (Stripe, PayPal, Adyen, Authorize.Net, etc.) and offers connection with different logistics operators to calculate shipping costs and generate shipping labels directly from the backoffice. In addition to this: All geared towards a clean, frictionless and easily measurable shopping experience. How to set up a results-oriented website with Odoo? 1. Start with the strategy, not the template. Before choosing a theme, at Inprofit we always start with uncomfortable but necessary questions: With these answers we define information architecture, menu structure and page types (home, categories, tabs, blog, campaign landing, customer area, etc.). 2. Design UX and content with focus on conversion. The Odoo builder facilitates the visual part, but the real differential is in how you organize the content: Here we add UX design, copywriting and technical SEO (clean URLs, meta tags, H1-H3 structure, structured data, etc.), taking advantage of Odoo’s integrated SEO tools. 3. Configure catalog, rates and business rules The magic of a 360 Ecommerce appears when the online catalog shares brain with the ERP: This allows the Odoo website to adapt to complex business strategies without “inventions” in the front-end layer. If you already work with Odoo as ERP but you still have your website and store on other platforms, we can help you migrate to a fully integrated Ecommerce 360, minimizing downtime and without losing organic positioning. 4. Connecting marketing, sales and customer service Odoo makes it possible to link user behavior on the web with marketing and sales actions: In a well set up 360 Ecommerce, every visit leaves a useful trace: you know what they have seen, what they have added to the cart, what they have bought, what support they have ordered and what campaigns they have received. Common mistakes when setting up a website with Odoo (and how to avoid them) Treat Odoo as “just the new online store”. A common failure is to implement Odoo only for eCommerce, but keep managing stock, invoicing or CRM in other tools. That kills the essence of the 360 approach. The key is to approach it as a digital transformation project, even if it is executed in phases: first eCommerce + Inventory, then Sales + CRM, etc., but always with the vision of a global ecosystem. Setting up the site without thinking mobile-first Every Odoo website generates responsive designs by default, but if you don’t check the mobile experience, you miss opportunities: small buttons, long texts, inaccessible filters, etc. At Inprofit we review layout, speed and critical funnels in mobile, because in many sectors more than half of the sessions already come from the smartphone. Not measuring: launching Ecommerce and “crossing your fingers”. Another classic: putting the site into production and not properly configuring analytics, events and KPIs. With Odoo you can combine: Continuous improvement (CRO, UX, content) is only possible if you know what is happening at each step of the funnel. Why set up your website with Odoo together with a 360 agency? Odoo is a powerful platform… and that’s precisely why it’s easy to underutilize it. Where many companies just see “another CMS with a store”, we see the backbone of your entire digital business. From Inprofit we help you to: Odoo 360° Solution Partner If you want to stop struggling with fragile integrations, duplicate data and online stores that don’t reflect how your business really works, it’s time to make the leap to a 360 Ecommerce. At
