By 2026, the distinction between "online" and "offline" will be a technical anachronism. We enter the era of spatial computing and ambient intelligence. We analyze the technology architecture needed to deploy real Phygital Marketing strategies: from data integration at the edge (Edge AI) to unified identity management in mixed environments....
Are your social networks an expense or an investment? If they only bring you "likes" but no customers, something is wrong with your strategy. In the era of Social Commerce, social platforms are the new point of sale. We analyze how advertising technology and an aggressive Social Ads strategy can...
SEO is no longer just about keywords; it's about intent, context and authority. With the advent of Search Generative Experience (SGE) and response engines, the rules have changed. Is your website a response or just another result? We analyze how to survive and grow in the face of the evolving...
Does your brand excite or just sell? In a saturated market, the only real competitive advantage is the fusion between a disruptive creative strategy and a flawless customer experience (CX). We look at how technology and creativity must work together to stop chasing leads and start creating ambassadors.
It's no longer enough for an AI to "talk", now we need it to "do". Step into the era of Autonomous Agents and Automation 3.0, where technology acts as a VIP concierge capable of executing complex purchases and tasks for your customers. Is your company ready for the next Martech...
What if you could know what your customer is going to buy before he decides to buy it himself? It's not science fiction, it's the reality of data. Predictive Artificial Intelligence has ceased to be a toy and has become the engine that differentiates the online stores that survive from...
Can a website know if you are frustrated and change its design instantly? Emotion AI is no longer science fiction, it's the new competitive advantage. Discover how brands are leaving vanity metrics behind to focus on what really matters: how your customer feels.
The days of flat panel displays are numbered. With the advent of Apple Vision Pro and Meta Quest, we are entering the era of Spatial Computing. Discover how your brand can stop interrupting and start creating "livable" experiences that multiply conversion.
While the TV audience is fragmented among a thousand streaming platforms, the streets are still full of people. We analyze the ultimate duel: the rigidity of traditional TV versus the technological revolution of Digital Out Of Home (DOOH). Find out which channel offers the best return on your investment.
Would you build a house without blueprints? Designing a website or app without wireframes is budget suicide. Discover how these structural diagrams are the key to saving costs, improving user experience (UX) and ensuring the success of your digital project before writing a single line of code.
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