
Homebuyers are already asking ChatGPT before visiting a real estate website. We’ll explain how to appear in those responses (GEO) and how to qualify leads with AI agents without losing the human touch that closes the sale.

Homebuyers are already asking ChatGPT before visiting a real estate website. We’ll explain how to appear in those responses (GEO) and how to qualify leads with AI agents without losing the human touch that closes the sale.

Shopify and WooCommerce no longer compete solely on price—they compete on how much of your operations they can automate using AI. We’ve compared both platforms using real data from completed migrations, so you can make an informed choice rather than following a trend.

A Google core update is a broad recalibration of how the algorithm evaluates content quality across its entire index—it is not a penalty targeting a specific website, but rather a global adjustment to the ranking formula. Since 2025, Google has been rolling out these updates every 3–4 months. The question...

HubSpot and Salesforce dominate the discussion on AI-powered CRM, but almost no one compares Odoo. We analyze the three options using real data on pricing, implementation, and native AI.

Google Ads' new terms of service now allow AI to generate your ads. We explain the actual timeline for the end of Dynamic Search Ads and how to migrate to AI Max without losing performance.

Agentic commerce already has clear winners and losers. We’ll analyze why ChatGPT removed its checkout feature, why UCP and Instant Buy do work, and what your e-commerce business should review this very week.

GEO (Generative Engine Optimization) is the process of optimizing your content so that generative AI engines—such as ChatGPT, Gemini, and Perplexity—cite it in their responses. It differs from traditional SEO in that it doesn’t compete for a click on a list of search results, but rather for a mention within...

Odoo already centralizes your business's orders, invoices, and inventory. We'll explain how to connect it to n8n and an AI agent so it can handle those tasks on its own, using real-world examples and highlighting the mistakes to avoid.

AI no longer just writes text—it designs, structures, and optimizes entire websites to drive conversions. We'll show you how to use it effectively in your business.

The cancellation button has been mandatory for all European e-commerce sites since June 19, 2026. Failure to include it could cost you up to 4% of your annual revenue or, worse yet, extend the return period to 12 months. We’ll explain exactly how to implement it in WooCommerce and Shopify.
The field of marketing and technology is constantly evolving, offering new tools, techniques and trends that transform the way companies communicate with their audience. In this section, we explore the latest news and developments that are shaping the future of digital marketing and technology.
Marketing, at its core, has always sought to connect with the customer in the most effective and efficient way possible. With the evolution of digital technology, marketing strategies have evolved to adopt a number of tools that facilitate this objective. From marketing automation platforms to advanced data analytics and artificial intelligence solutions, technology has enabled marketers to personalize the user experience and improve the accuracy of their campaigns.
Implementing technology without a clear strategy is like navigating without a map; you may eventually reach your destination, but the road will be littered with inefficiencies and missed opportunities. Effective Martech strategy involves not only selecting the right tools but also integrating them in a way that aligns with the company’s long-term objectives. This means understanding the customer journey, personalizing interactions and automating processes at strategic points to optimize both customer acquisition and retention.
From plan to ROI
Develop new sales, marketing, automation and AI strategies to lead the market.
© 2026 Inprofit Consulting S.L.
CIF: ESB4260505555
Alicante Office: Calle Primero de Mayo, 4 (Alcoy) | Valencia Office: Calle Colón, 4 (Valencia)