11/07/2025/
At a time when consumer attention is a scarce resource, physical points of sale face the challenge of capturing, retaining and influencing shoppers in an environment saturated with stimuli.
At a time when consumer attention is a scarce resource, physical points of sale face the challenge of capturing, retaining and influencing shoppers in an environment saturated with stimuli.
Companies are looking for end-to-end solutions that enable them to optimize processes, improve customer experience and make decisions based on real-time data. Odoo, an open source software platform, is positioned as a 360 solution that seamlessly integrates marketing, sales and data management, offering companies a powerful tool to manage their...
Operational efficiency is key to staying competitive. Automating workflows in eCommerce allows companies to optimize repetitive processes, improve customer experience and scale operations without proportionally increasing costs.
Conversion Rate Optimization (CRO) is a key strategy to maximize a website's performance by converting more visitors into customers.
In the marketing technology (martech) environment, paid media strategies are undergoing a significant transformation. One of the most prominent trends shaping the industry is the rise of contextual advertising driven by artificial intelligence (AI).
Discover how to boost your Account Based Marketing (ABM) strategy by integrating your CRM with social listening tools in Odoo. Learn how to identify opportunities, segment key accounts and monitor social media conversations to offer highly personalized proposals. This way, you will optimize your sales processes, increase your team's efficiency...
Creating an optimized workflow to cover all user stages makes the difference between the success or failure of a 360 website.
Programmatic Next-Gen redefines programmatic advertising by integrating contextual AI, hyper-segmentation and omni-channel strategies in CTV, Programmatic Audio and DOOH. With immersive storytelling, emotional ads and urban gamification, this approach combines technology and creativity to connect with audiences in a fragmented ecosystem, maximizing ROI and aligning with sustainability values.
Discover how to create a professional web design with WordPress websites that captivate your users and rank in Google. We explore key UX, advanced SEO, 2025 trends and best practices to develop fast, functional and AI-optimized sites.
Discover how branding strategies and a branding agency can transform your business. This article delves into key tactics for building a strong identity, optimizing for SEO and standing out on AI engines like Grok, with practical examples and tips for marketers.
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