Advertising Mupis and Street Marketing in advertising creativity

In this article, we will explore how MUPIS (street furniture for information presentation) and street marketing are transforming modern advertising strategies, and why advertising creativity is critical to their success.

Advertising Mupis: The evolution of street furniture

Advertising billboards are an integral part of the modern urban landscape. These advertising media, present in streets, squares and transport stations, are designed to capture the attention of passers-by, blending seamlessly into the urban environment. Although initially conceived as simple information signs, mupis have evolved into a versatile advertising tool, capable of adapting to the new demands of marketing and technology.

Benefits of Advertising Mupis

Advertising mupis offer a number of advantages that make them attractive to marketers:

1. High visibility
   Being located in high traffic areas, mupis guarantee high exposure. Thousands of people can pass in front of them every day, which makes this format an effective tool to increase brand awareness.
2. Creative Versatility
   Although their format is static, creativity can maximize the impact of mupis. From eye-catching images to direct, hard-hitting messages, brands can convey their essence quickly and effectively.
3. Digital technology
   With the incorporation of digital billboards, the possibilities have expanded considerably. Interactive billboards, equipped with LED screens and Wi-Fi connectivity, allow dynamic and personalized content to be displayed in real time. In addition, they can include interactive features, such as augmented reality or live polls, increasing audience engagement.
4. Cost-effective
   Compared to other advertising formats, such as television or paid digital ads, billboards are relatively affordable. Their constant presence over long periods also makes them a cost-effective option in the long term.

The role of design in advertising Mupis

The design of a billboard is critical to its effectiveness. Since billboards are generally located in areas where people are passing by, the message must be clear, direct and visually appealing. This is where advertising creativity comes into play. A striking design can attract the attention of pedestrians in a matter of seconds, and that’s exactly what marketers are looking for.

Creative examples such as campaigns where billboards interact with the environment or react to the user’s presence are an excellent way to stand out. The most innovative campaigns have incorporated sensors that react to movement, mupis with touch screens or even mupis that interact with social networks.

Street Marketing: Advertising that interrupts the real world

Street marketing, on the other hand, takes advertising creativity to another level by leaving the traditional framework of billboards and other media. This type of marketing uses public spaces creatively to interact with the public, often in unexpected ways. It is a technique that surprises, involves and generates an instant emotional connection with consumers.

Benefits of Street Marketing

Street marketing offers marketers a number of advantages that are not always present in more conventional media:

1. Emotional impact
   Street marketing campaigns tend to be memorable because they disrupt people’s daily routines. Whether through artistic interventions, performances or temporary installations, the emotional impact can be immediate and lasting.
2. Viral reach
   In the age of social media, street marketing has the potential to go viral. The most creative and surprising campaigns are often photographed, recorded and shared on platforms such as Instagram, TikTok or YouTube, extending the brand’s reach far beyond the people who experience it directly.
3. Flexibility and low cost
   Unlike traditional outdoor advertising, street marketing does not always require large investments. Many campaigns can be executed with small budgets, and its flexibility allows it to adapt to different urban contexts and audiences.

Key elements of Street Marketing

Street marketing is based on some fundamental principles:

• Originality: The campaign must be unique and stand out. An unexpected action in a common place generates surprise and captures attention.
• Interaction: Involving the audience is key. People don’t just want to be spectators, they want to be part of the experience. Allowing passersby to actively participate in the action increases impact and memorability.
• Scalability: Although many street marketing campaigns are designed for a specific place and time, their success lies in their ability to be captured and shared, which extends their reach.

Successful examples of Street Marketing

Some of the most successful street marketing campaigns have included artistic and creative interventions in public spaces. For example, Coca-Cola has been a pioneer in this field with campaigns such as the “happiness vending machines”, which distributed free products and generated positive interactions among users.

Another famous case is that of TNT in Belgium, which placed a red button in the middle of a square, inviting people to press it “to add drama”. When pressed, a series of dramatic scenes (with professional actors) unfolded around it. The campaign was a viral success around the world.

The secret of success in Mupis and Street Marketing

The common thread between advertising mupis and street marketing is, without a doubt, advertising creativity. In an environment saturated with messages and content, standing out is not easy. Creativity is what separates an effective campaign from one that goes unnoticed.

How creativity enhances the power of advertising Mupis?

Design and creative content on billboards are key to capturing attention in a visually cluttered environment. Some techniques that can increase the effectiveness of a billboard campaign include:

1. Use of striking visual effects: The use of eye-catching colors, striking images or optical illusions can make passersby stop their gaze on a mupi. In addition, incorporating a focal point in the design can draw attention to the main message.
2. Interactivity: Interactive billboards are booming. Incorporating touch screens, motion sensors or connection with mobile devices allows to create a personalized experience that engages the user.
3. Integration with social networks: The mupi can become a platform to generate content on social networks. Offering a specific action, such as taking a photo and sharing it on Instagram with a hashtag, can increase the online exposure of the campaign.

Creativity in Street Marketing: Surprise and connect

In the case of street marketing, creativity is not only important, it is essential. A street marketing campaign without creativity simply won’t work, as its success depends largely on its ability to surprise and engage people.

Some creative elements that tend to work well in street marketing campaigns are:

1. Visual narratives: Creating a visual story that unfolds in public space can make the audience feel part of something unique. Street art, temporary installations or theatrical performances are examples of how to tell a story without words.
2. Live actions: Live activations, such as flashmobs or theatrical actions, can capture people’s immediate attention and create an emotional connection that prompts them to share their experience.
3. Playing with the environment: Integrating the street marketing campaign into the urban landscape is one of the most effective techniques. For example, using park benches, stairs or crosswalks as part of the advertising action can naturally engage people.

Storytelling in Advertising Mupis

Storytelling in advertising billboards is a powerful strategy that allows you to connect with the emotions of the public in a short space of time. Since billboards are located in high traffic areas, where passers-by only have a few seconds to see them, a well-designed narrative can transform that small instant into a memorable experience. The goal is to tell a visual story that captivates the viewer immediately, using images, words and concepts that connect emotionally with their daily experiences.

Imagine a billboard that tells a story in three parts: at a bus stop, at the next intersection and at the next corner. Each billboard reveals a piece of the narrative, keeping the audience’s attention along the way. An example could be a campaign for a watch brand: the first mupi shows a person running to catch a train; the second, just as the person arrives on time; and the third, with the final phrase: “Every second counts”, showing the brand’s watch as the hero of the story. This sequence makes the viewer see himself reflected in the story, awakening the need for a product that gives him control over his time.

Storytelling on billboards is not only based on images or text, it can also take advantage of interactive technology. A digital mupi could tell the story of a product or service in an interactive way, showing different stages or outcomes depending on how the user interacts with the screen. This creates a more immersive narrative that directly engages the consumer and makes them the protagonist of the story. This type of experience not only captures attention, but also promotes brand recall, as the audience becomes emotionally involved with the message.

One of the keys to storytelling on billboards is its ability to evoke emotions. The best stories not only inform, but also provoke deep reactions. One memorable example was a campaign that used billboards to raise awareness of road safety, featuring real stories of people who had survived serious accidents thanks to the use of seat belts. These personal stories, accompanied by powerful images and a direct message, succeeded not only in capturing attention, but also in generating a lasting emotional impact on the public.

Outdoor Signage: Narratives that transcend the public space

Storytelling on billboards is not only captivating for its ability to convey a message in seconds, but when combined with outdoor signage, it creates an immersive narrative that transcends the visual. Both mupis and urban signage have the power to tell stories by being integrated into people’s everyday environment. When used together, they can create a more immersive advertising experience, where viewers don’t just watch an ad, but feel like they are part of a story unfolding in their own space.

A successful example of this integration is the creation of campaigns that use mupis along with outdoor signage on facades, windows, buses or even street furniture, where each element complements the narrative. For example, a campaign for a beverage brand might use bus stop billboards to present the fresh, natural ingredients of its product, while nearby billboard signage expands the story, showing people enjoying the product in different contexts of daily life. This visual continuity reinforces the message, allowing the audience to associate everyday moments with the consumption of the product, creating an immersive and powerful narrative.

The outdoor signage can act as an extension of storytelling on billboards, adding layers to the story or even setting the stage. For example, a film campaign might place billboards introducing the main characters at subway stations or bus stops, while nearby walls or storefronts display landscapes or key scenes from the plot. By combining these formats, a narrative tour of the city can be generated that actively engages the audience, making them feel part of the story, rather than just a passive spectator.

The key to success in the marriage between mupi storytelling and outdoor signage lies in the consistency of the message and how the two formats complement each other to build a strong and memorable narrative. While the mupi captures attention at a specific point, the extended signage in the urban landscape expands the story, allowing the audience to become fully immersed in the experience. This type of advertising not only increases brand visibility, but also generates a deeper emotional connection, taking advertising creativity to a new level of immersion in the public space.

A winning marketing formula

In short, both advertising mupis and street marketing are advertising formats that, when executed with an adequate dose of advertising creativity, can generate a great impact. The mupis offer visibility and constant presence, while street marketing provides surprise and emotional interaction.

For marketing specialists, mastering the art of creativity is essential to make the most of these tools. In a market where consumers are increasingly saturated with information, the campaigns that stand out are those that capture attention and generate a meaningful connection.

Whether you opt for a visually striking campaign on billboards or a creative action on the streets, we have the right solution for you.