Paid Media are the media in which the advertiser carries out paid campaigns in order to have visibility in their ads.
They are often used in digital media campaigns.
Do you know the Full Funnel advertising strategies?
A very interesting trend as an advertising strategy, discover it.
There are 3 main strategic groups depending on the objectives:
The objective is to make a brand gain notoriety, to be well remembered by the public and to make it different for the market.
It allows us to prospect in the upper-funnel, to discover users that we are not considering in the rest of the campaigns.
A results-driven advertising strategy. This type of marketing seeks to get user actions to achieve measurable conversions.
Some of the recommended solutions and actions include:
The platform that includes text, image, video ads and more. Display your ads on the world's largest search engine.
Advertise on any social platform such as Instagram, Facebook, Linkedin, Tik Tok, Spotify and more.
Especially if your objective is Branding Awareness or Prospecting with such a precise segmentation of the target.
Native advertising is a less intrusive channel without interfering with navigation and user experience.
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