Would you build a house without blueprints? Designing a website or app without wireframes is budget suicide. Discover how these structural diagrams are the key to saving costs, improving user experience (UX) and ensuring the success of your digital project before writing a single line of code.
Discover how Hyper-Personalized Advertising and DCO (Dynamic Creative Optimization) are redefining the rules in Google Ads, Meta and Programmatic. A technical guide to understand how algorithms, First-Party Data and creative automation are the only ways to scale results in a saturated market.
Traditional ecommerce is dead: welcome to the era of Hyper-Prediction. We analyze the 6 technology trends - from Generative AI to Spatial Commerce - that will separate the leaders from the obsolete in the next decade. Discover how to prepare your business today for the consumer of 2030.
Have you ever felt that your online store is an insatiable monster that devours your free time? You have sales, yes, but the operational cost is brutal: copying data to Excel, sending manual notices to suppliers, uploading invoices to Drive… If you use WordPress and WooCommerce, you have a Ferrari...
Are your Sales and Marketing teams still at war? Discover Smarketing, the ultimate methodology to transform internal friction into a revenue-generating machine. Learn how to define a solid SLA (Service Level Agreement), unify criteria between MQLs and SQLs, and align both departments to multiply your ROI and close sales faster.
Stop guessing and start predicting. Explore how Predictive Artificial Intelligence is redefining Account-Based Marketing (ABM), enabling you to illuminate the 'Dark Funnel' and detect hidden purchase intent. A strategic guide to move from reactive marketing to surgical precision in your B2B sales.
Maximize the profitability of your campaigns by integrating Artificial Intelligence, Chatbots and Product Recommenders. Discover in this advanced guide how to automate Cross-selling and Up-selling strategies in Paid Media to boost your average ticket, improve ROAS and multiply the lifetime value (LTV) of your customers in a predictive way.
Discover how strategic business consulting helps you decide where to grow, how to enter new markets and which projects to prioritize to achieve real results.
Television is still a brutal showcase for brands, but only if used strategically. Learn how to take advantage of spots and connect them with your 360 marketing.
Discover how to align CRO and web user experience to reduce friction, increase user trust and convert more visits into real customers.
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