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Physical and digital marketing

05/01/2026/

By 2026, the distinction between "online" and "offline" will be a technical anachronism. We enter the era of spatial computing and ambient intelligence. We analyze the technology architecture needed to deploy real Phygital Marketing strategies: from data integration at the edge (Edge AI) to unified identity management in mixed environments....

Social networks for sales

02/01/2026/

Are your social networks an expense or an investment? If they only bring you "likes" but no customers, something is wrong with your strategy. In the era of Social Commerce, social platforms are the new point of sale. We analyze how advertising technology and an aggressive Social Ads strategy can...

GEO for AI

01/01/2026/

SEO is no longer just about keywords; it's about intent, context and authority. With the advent of Search Generative Experience (SGE) and response engines, the rules have changed. Is your website a response or just another result? We analyze how to survive and grow in the face of the evolving...

Sales funnel for customers

30/12/2025/

Does your brand excite or just sell? In a saturated market, the only real competitive advantage is the fusion between a disruptive creative strategy and a flawless customer experience (CX). We look at how technology and creativity must work together to stop chasing leads and start creating ambassadors.

The field of marketing and technology is constantly evolving, offering new tools, techniques and trends that transform the way companies communicate with their audience. In this section, we explore the latest news and developments that are shaping the future of digital marketing and technology.

Marketing and technology

Marketing, at its core, has always sought to connect with the customer in the most effective and efficient way possible. With the evolution of digital technology, marketing strategies have evolved to adopt a number of tools that facilitate this objective. From marketing automation platforms to advanced data analytics and artificial intelligence solutions, technology has enabled marketers to personalize the user experience and improve the accuracy of their campaigns.

The importance of strategy in Martech

Implementing technology without a clear strategy is like navigating without a map; you may eventually reach your destination, but the road will be littered with inefficiencies and missed opportunities. Effective Martech strategy involves not only selecting the right tools but also integrating them in a way that aligns with the company’s long-term objectives. This means understanding the customer journey, personalizing interactions and automating processes at strategic points to optimize both customer acquisition and retention.

From plan to ROI

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