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Agentic AI in SMEs

19/03/2026/

The leap from automation to autonomy. The problem today is not the lack of tools, but the operational friction of managing them. AI agents have arrived to solve this pain: they no longer just answer questions, but execute entire workflows without constant supervision. This guide details the 8 entities that...

CDP Odoo 19

17/03/2026/

Companies that centralize their data in an ERP increase their operational efficiency by 45%? However, the pain for many marketing managers remains the same: a powerful but poorly configured tool. If you feel you are underutilizing your platform, this is the ultimate guide. Odoo 19 has arrived to break down...

Workflows in financial services

13/03/2026/

Did you know that by the end of 2025, 85% of financial services interactions will be handled by autonomous systems? The problem is not the lack of technology, but the “pain” of maintaininglegacy systems that do not communicate with each other, causing bottlenecks in credit validation and regulatory compliance. This...

Martech in Pharma

11/03/2026/

In 2026, the healthcare sector has moved beyond the debate on technological potential to enter the era of software at the heart of the medical device. With a record $14.2 billion investment, Martech strategies have evolved from simple product promotion to Agentic AI, optimization for generative engines (GEO) and the...

Automating sales with ChatGPT in 2026

06/03/2026/

Imagine being able to know, at the exact moment a lead arrives in your CRM, not only their name and company, but also if they have just received a round of funding, if they have posted a job offer that your product solves, or if they have changed positions in...

Hyper-customized Paid Media

05/03/2026/

Did you know that by 2026, 92% of consumers will ignore any ad that doesn’t feel designed specifically for them? Forrester 2026 Report. The pain is no longer “not reaching the audience,” but being irrelevant at exactly the right time. The era of standardized campaigns is dead. Today, Paid Media...

No-code web automation

04/03/2026/

A decade ago, automating a process within a website involved months of development, six-figure budgets and a dedicated technical team. Today, an average tech-savvy person can build complex workflows, connect dozens of applications and deploy sophisticated business logic without writing a single line of code. This is not a marketing...

The field of marketing and technology is constantly evolving, offering new tools, techniques and trends that transform the way companies communicate with their audience. In this section, we explore the latest news and developments that are shaping the future of digital marketing and technology.

Marketing and technology

Marketing, at its core, has always sought to connect with the customer in the most effective and efficient way possible. With the evolution of digital technology, marketing strategies have evolved to adopt a number of tools that facilitate this objective. From marketing automation platforms to advanced data analytics and artificial intelligence solutions, technology has enabled marketers to personalize the user experience and improve the accuracy of their campaigns.

The importance of strategy in Martech

Implementing technology without a clear strategy is like navigating without a map; you may eventually reach your destination, but the road will be littered with inefficiencies and missed opportunities. Effective Martech strategy involves not only selecting the right tools but also integrating them in a way that aligns with the company’s long-term objectives. This means understanding the customer journey, personalizing interactions and automating processes at strategic points to optimize both customer acquisition and retention.

From plan to ROI

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