Why advertise on television?
Television advertising is a medium that today continues to move millions of euros and is part of many marketing budgets for medium and large brands, the reason? The capacity of impact and speed it brings to audiences, since it offers a great commercial showcase in a matter of seconds. It can increase market share and reach quickly because people trust everything that appears on television.
Television can also turn you from being a complete stranger to being on everyone’s lips the next day with phrases like, “Did you see that TV commercial for…” or “What a great commercial the people from…”.
Types of television advertising
Although at first glance we may believe that there is only one type of TV advertising would be a mistake, the reality is that thanks to technology and artificial intelligence, other TV advertising systems have been developed. We tell you about the 3 best known: Conventional advertising, Programmatic and Shoppable TV.
Classic television advertising
This type of advertising is the standard we all know. We make a spot in video format and show it on the television channels we agree upon at the stipulated times.
Programmatic TV Ads
Within the Paid media, and more specifically in programmatic advertising, it is already possible today to make targeted TV ads. In this case, it is currently only possible on SmartTV devices, i.e. smart TVs.
Shoppable TV
Allows users to identify the products that are being displayed on screen during the viewing of series, programs, movies and more. It can save or buy those same products . Do you want to know more about Shoppable TV?
Benefits of advertising on television
Breadth of audience
Television advertising allows you to show your brand, product or service to a wide network of viewers and users.
You can show how your product or service works, the packaging and how it appears at the point of sale. In advertising, multiple touch points are often needed to effectively influence consumer buying behavior.
Penetration rate
Another advantage, especially when compared to other video advertising platforms, is that TV still has one of the highest viewing rates available. Studies show that the probability of buying a product when influenced by TV ads is 60%, compared to 40% in the case of Paid media such as online advertising and social networks.
Audience profile
Regarding the power of audience targeting and segmentation, although it is not the advertising medium that best allows us to model our buyer persona, television advertising has the ability to target specific audiences and extend reach by encouraging greater social media engagement. Advertisers can advertise during the programs, channels and times that their target audience is likely to be watching TV. For example, toy manufacturers may want to advertise during Saturday morning cartoons, while gambling brands may want to advertise during sporting events.
Price of advertising
When you think of the advantages of TV advertising, you probably think that surely only the big brands will have the full reach of the mass media on offer. There’s no denying that the bigger your budget and the bigger your audience, the more you’re likely to see in return. However, that doesn’t mean that small and medium-sized businesses can’t benefit and reap their own share of the rewards, too.
Advertising rates, although still an expensive medium, have democratized over time. Depending on the time, duration and channel, the price per ad can range from 300€ to 25.00€.
Advertising Agency
Do you want to create and advertise your spot on television? Contact us without obligation, Inprofit is your 360º Marketing Agency.
