A recent study by a market research firm claims that digital signage for supermarkets can produce a sales increase of up to 30%. The study, conducted in the UK, claims that retailers who install digital signage displays in their stores can expect a significant increase in profits. This technology not only allows retailers to save money on paper and ink costs, but also to create neuromarketing strategies that attract and promote products at the point of sale.
Digital Signage in the spotlight
Digital displays are all around us everywhere you look – in fact, you may be among them right now. As technology advances, the capabilities of digital signage are also increasing. No longer are they just big TVs that play advertisements; they are now interactive and can even provide information and directions.
Interactive digital signage is becoming increasingly popular with businesses as it allows customers to interact with the content on the screen. This can be anything from a simple touch screen that allows customers to navigate products and information, to more complex systems that use sensors to track customer movement and engagement.
But as we have mentioned, with so many screens and so much daily information , is digital signage effective? Yes, it is. Up to 30% increase in sales, sounds good, doesn’t it?
The truth is that it is not so easy, we will need a solid strategy to achieve this effectiveness and that is where Neuromarketing comes in.
Neuromarketing and the point of sale
As we already know from previous posts, neuromarketing and the point of sale have a great synergy, since the purchase decision is made in a matter of seconds and we must take advantage of all the tools at our disposal to influence it.
Digital signage is one of those tools that can be extremely powerful if used correctly. But not only digital signage is an important tool, combined with other sensory marketing strategies.
Examples of sensory marketing strategies that can be used in combination with digital signage include:
-Usearomas: Scenting spaces is a very effective way of influencing the purchasing decision, as it has been shown to increase sales by up to 30%.
-Usesounds: The use of relaxing or upbeat music has been shown to increase the amount of time customers spend in a store by up to 40%.
If we rely on the knowledge we have at our fingertips of emotions and the senses, we will get an extra boost to achieve our goals.
Digital signage for supermarkets
Using all this confluence of emotions and senses digital signage allows us to apply digital signage in many sectors for its versatility but today we want to make a special focus on the retail sector and supermarkets.
From the entrance door itself, through the shelves to the point of sale and collection. In each and every one of these locations it makes sense to use digital signage because it will allow us to:
- Inform customers about promotions, offers and new products.
- Facilitate the purchase decision by providing more information about the products.
- Attract attention to specific products or areas of the store.
- Create a sense of closeness and warmth with the customer through personalized messages.
- Reduce waiting time at the cash register.
- And much more.
As you can see, digital signage for supermarkets is not only an economic savings, but also a key strategy to attract and promote products and much more.
Advertising in shop windows
In addition, if we are looking for a more traditional way to use digital signage, we cannot forget about storefronts.
Digital signage in store windows is a very effective way to attract attention and inform customers about what they will find inside the store.
If we go a step further, we can even use it to create interactive displays that allow customers to navigate through products or even get to simulate products in real time thanks to AI Marketing.
Intelligent displays
The advent of AI Marketing has allowed us, among other possibilities, to provide screens with intelligence, and this is undoubtedly a disruptive advance for the retail sector.
Can you imagine being in a cosmetic store and trying all the colors without having to swipe them on your skin?
Artificial Intelligence already allows us to create intelligent models on screens to apply clothes, accessories, colors and much more on the image that is appearing in real time.
Advises, recommends and applies at the point of sale in a much more effective and attractive way for the final consumer.
Much more than screens
But we are not only talking about digital signage display, it goes much further today.
Digital signage today consists of a number of elements such as:
Digital labels
Digital labels are a very effective way to provide customers with more information about the products they are interested in, as well as to promote offers and discounts.
The right information at the right time.
Digital shopping carts
Can you imagine smart shopping carts with screens displaying product information, prices and recommendations?
Don’t imagine it, it’s already working in some large chains.
In this way, you can make the customer’s purchase much more effective and, in addition, take advantage of the time spent in the queue to show them other products that may be of interest to them.
Outdoor Advertising: DOOH
As we have already mentioned in previous posts, DOOH is going to be one of the most powerful outdoor advertising technologies for the next few years.
Read our article: DOOH What is it?
Inprofit. Marketing Agency.
At Inprofit we are a marketing agency specialized in uniting the two worlds, the digital and the physical. That is why we offer highly disruptive solutions for the retail and supermarket sector.
If you are interested in creating a more efficient and engaging customer experience. Do not hesitate to contact us.
Request a call or videoconference now or schedule a face-to-face meeting. We are in Alicante, Valencia and Galicia.
