Restaurant owners have long known that technology is one of the most important tools in their arsenal. Using technology can help attract and retain customers, improve accuracy and speed of service, and provide a more personalized experience. One of the most effective ways to use technology in restaurants is the use of self-ordering kiosks. In this blog post, we will discuss some of the advantages that kiosks can bring to your restaurant business.
Should I set up a Self Order Kiosk?
To attract and retain diners, restaurant owners must use every technological advantage at their disposal. Good food is important, but food is only one part of the overall customer experience, which must include speed, accuracy and personalized service. Using a self-ordering kiosk can be a key part of achieving those goals. Shall we find out why kiosks are so beneficial to your technology profile?
Increase in upselling and ticket sizes
You can train your staff to upsell by asking the customer “Would you like to make that sandwich a combo?” or “Would you like to try new item X today?”. But chances are they won’t remember to ask those questions every time. With self-ordering kiosks, you never miss an upsell opportunity, because the ordering process automatically includes multiple suggestions for customers to upsell their orders. And upselling suggestions contribute to increased ticket sizes: kiosk orders tend to be higher than checkout orders by 15-30%.
Increased order customization
One of the most important factors in customer satisfaction is the ability to have orders prepared exactly the way customers like them, whether with extra ingredients, additional cooking time or different side dishes. With self-ordering kiosks, customization has never been easier. The kiosk can display all menu information (including nutritional and dietary statistics) and all customization options, so counter staff don’t have to memorize every possible combination. Customers can also see how their customizations (substituting fries for a salad or adding more cheese) affect their ticket in real time, without having to wait for the order to be complete.
Increased order accuracy
Placing an order with a real person is a bit like the game of “Telephone”: the more people involved in the transmission of a message, the greater the chance of errors being introduced. With self-ordering kiosks, there is no chance of mishearing or miscommunication. Diners enter and customize orders themselves and can visually check for accuracy before completing the purchase, confident that they will receive exactly what they ordered.
Reduction of waiting times
You want to make ordering as easy as possible for customers, and that includes reducing or eliminating long waits in line. By offering an additional avenue to purchase, self-ordering kiosks will break up long lines that could deter potential diners and cost you business, especially during peak hours. Research has shown that if the queue to order from a cashier is longer than 5 people, 75% of customers would choose to order from a self-ordering kiosk instead, if it were available. And reducing queues and wait times also leads to higher throughput, increasing your revenue.
Reduced counter labor costs
Despite what many people may think, self-ordering kiosks are intended to be used as a complement to customer service staff, not a replacement for them. Some customers will still choose to order from traditional cashiers (who won’t feel as pressured to keep up with the long lines), and someone should be available to help with the kiosks when needed. However, you won’t need as many waitstaff and will be able to reassign some of them to the kitchen to more efficiently prepare the increased number of orders that will be coming in.
Whether you are a small restaurant or part of a chain, a kiosk can increase revenue, improve accuracy, reduce labor costs and much more.
Digital Signage: A strategic ally
Digital Signage is much more than digital signage displays, it is a highly effective neuromarketing strategy.
We could go on and on about all the advantages digital signage has for your business, but we’d be here all day. So let’s cut to the chase, digital signage will help you increase brand awareness and sales while reducing costs.
But how is all this achieved?
For this we must take into account two more participants: Neuromarketing and Artificial Intelligence.
Neuromarketing is a field of marketing that studies the sensorimotor, cognitive and affective response of consumers to marketing stimuli. In other words, it analyzes what happens in our brain when we are exposed to certain advertising.
Now you may be thinking, “What does this have to do with digital signage?”
Everything!
By understanding how the human brain works, we can create more effective digital signage campaigns that capture attention and generate a desire to buy.
And that’s where Artificial Intelligence comes in. AI allows us to create personalized experiences for each viewer, increasing the likelihood that they will act.
For example: imagine you have a digital signage display in your store. Thanks to AI, the system will be able to detect the age, gender and even the mood of the people in front of it and show them the content they are most likely to be interested in.
MarTech Agency: The technology marketing revolution
If you want to know more about how digital signage can help your business, we invite you to read our previous post or consult us directly.
At Inprofit we are experts in marketing and technology so we can help you take your business to the next level.
Marketing tecnológico en vena. Fanático de las tecnologías Martech que rompen moldes: IA generativa, blockchain, no-code, metaverso, automatización extrema… Convencido de que el futuro no se espera, se construye (y se vende muy bien).
Responsable del marketing más disruptivo y tecnológico.
