The cancellation button has been mandatory for all European e-commerce sites since June 19, 2026. Failure to include it could cost you up to 4% of your annual revenue or, worse yet, extend the return period to 12 months. We’ll explain exactly how to implement it in WooCommerce and Shopify.
93% of Google searches no longer generate clicks: how your company survives
Google has stopped sending traffic to send visibility. Find out why 93% of searches no longer generate clicks and what specific strategy your company needs to avoid being left out of the game.
CTV and DOOH in the same campaign: the most effective cross-screen strategy
The integrated CTV DOOH strategy is the biggest overlooked opportunity in the 2026 media plans. CTV approached 175 million investment in Spain with 48% growth; DOOH exceeded 143 million. The Trade Desk and DV360 already allow both channels to be bought with unified audiences and controlled frequency. This post explains why the infrastructure is ready and how to build a real cross-screen campaign before it becomes standard practice.
AI Max for Search in Google Ads: what it is and how it works
14% increase in conversions at the same cost per acquisition. That’s the data Google is releasing about AI Max for Search, its AI suite launched in May 2025 for search campaigns. Sounds good. But there’s another independent study, this one of 250 retail campaigns, that found 35% lower ROAS and up to 90% higher CPA than conventional campaigns.
GEO marketing B2B: how to get your brand on ChatGPT, Perplexity and Google AI
B2B buyers no longer start on Google: they start on ChatGPT or Perplexity. B2B GEO marketing is the discipline that determines whether your company shows up in those responses, or whether your competition shows up.
Ecommerce conversion outside your website: How to optimize the external Touchpoints that define the sale.
Ecommerce conversion no longer depends only on your website. Generative AI, social media and voice assistants are the new shopping scenarios. Discover how to optimize each external touchpoint to capture sales where they actually happen.
CTV advertising: The end of linear television
Did you know that in 2025, connected TV consumption will surpass cable TV in European households by 40% for the first time?
Paid Media: Creative hyper-personalization and AI audiences
Did you know that by 2026, 92% of consumers will ignore any ad that doesn’t feel designed specifically for them? Forrester 2026 Report. The pain is no longer “not reaching the audience,” but being irrelevant at exactly the right time. The era of standardized campaigns is dead. Today, Paid Media campaigns are based on an ecosystem where AI, creative hyper-personalization and predictive audiences converge to deliver experiences, not just ads. The creative renaissance: Hyper-personalization driven by GenAI In 2026, creativity is no longer static. Thanks to generative AI, brands can create thousands of variants of an ad in seconds. We no longer target by “30-year-old men,” but by the user’s immediate context: weather, mood detected by behavior and latent need. Real-time dynamic creativity (DCO 2.0) Dynamic creative optimization (DCO) has evolved. Now, visual elements (colors, patterns, text) change to resonate with the user’s psychographics. AI Audiences: Beyond Cookies and Interest Rates With the ultimate demise of third-party cookies, Paid Media now breathes through First-Party Data and AI algorithms. Artificial Intelligence that predict customer lifetime value (LTV) before the first purchase. The Power of First-Party Data and Predictive Modeling Audiences are no longer “bought”, they are built. Comparison: Traditional Advertising vs. Paid Media 2026 Feature Traditional Advertising (2020) Hyper-customized Paid Media (2026) Creativity 3-5 static variants. Infinite variations generated by AI. Segmentation Demographics and basic interests. Predictive and based on First-Party Data. Optimization Manual/Weekly bid adjustment. Real-time autonomous algorithms. Experience Intrusive. Native and contextual. Frequently Asked Questions (FAQ) Conclusion Paid Media in 2026 is a discipline of surgical precision where technology serves human relevance. If your brand isn’t speaking directly to the customer’s “self,” it’s speaking into a vacuum. Is your audience strategy ready for predictive modeling? Let’s talk about how to transform your data into conversions. Miriam AgullóEspecialista en SEO y Paid Media | Google Ads, Meta Ads, LinkedIn Ads & Search Console en vena Optimizo visibilidad orgánica + escalo adquisición pagada con ROAS obsesivo y estrategias data-driven. Especialista en Performance Digital, Core Web Vitals, E-E-A-T, algoritmos de subasta, attribution multi-touch y maximizar LTV/CAC.
AI in Digital Marketing: Where to implement it and where not to implement it strategically.
Artificial Intelligence is not a magic wand, it is a multiplier. Learn how to identify which processes to automate to improve your results and where human intervention is the only guarantee of quality.
Creative branding and CX strategy for an updated sales funnel
Does your brand excite or just sell? In a saturated market, the only real competitive advantage is the fusion between a disruptive creative strategy and a flawless customer experience (CX). We look at how technology and creativity must work together to stop chasing leads and start creating ambassadors.
