According to a recent report by the consulting firm McKinsey, the Google search engine, although there are others, has a power of decision in online purchases ranging from 60% to 90%. If you do not appear in the first positions for your business key terms, you are losing opportunities.
That is why it is important to have SEO services to improve your visibility and attract more leads and sales. But let’s start at the beginning…
What is SEO?
SEO is one of the most popular techniques for positioning a website in search engines and optimizing online presence. But why does SEO work so well? The main reason is that Google has given a lot of importance to its users’ searches.
The search engine is constantly optimizing its algorithms to offer results that answer the user’s question. Therefore, if your website appears in the first results, you will be better positioned to capture their attention and get customers.
Types of SEO
Although there are hundreds of strategies to improve search engine optimization, we can distinguish two main types:
SEO on page: it is about optimizing the elements that are part of the website for the positioning of the pages. Some examples are content, structure, internal and external links.
Off page SEO: focuses on optimizing the website’s presence in search engines through other means, such as inbound links.
What are the benefits of SEO?
There are many benefits that companies obtain by betting on SEO:
1. Improve traffic to your website: the first thing you will get is a greater flow of visitors to the website and this increases the opportunities for potential sales. Nowadays, the Internet is one of the major sources of search for products and services. On the other hand, if you do not appear in Google you are losing opportunities.
2. Ensures greater reach: SEO is the best way to reach new audiences. You are sharing content with people interested in your services, which allows you to expand the presence of your brand and improve its online reputation.
3. Increases sales: SEO is an excellent way to get more customers and sales, since quality traffic is increasing every month. In addition, this is reflected in the turnover of your company.
Google and SEO
Google is the most widely used search engine globally and plays an important role in online decision making.
To ensure a good web positioning, we must have SEO services to help us improve our presence on the platform, and these services are governed by Google’s algorithm.
Google’s algorithm is one of the most important factors when it comes to positioning a website. It is composed of hundreds of variables that determine the ranking in the search pages and, therefore, are fundamental to guarantee our success on the platform.
Some of the most important factors to consider when optimizing your website are content, usability, internal structure and backlinks.
- Content: the quality of our content is a key factor for success in Google. We must offer information that solves users’ problems or doubts, and this will be reflected in their experience with the site.
- Usability: one of the main reasons why Google favors a website is usability. We have to offer a clear, intuitive and friendly experience for users, through tools such as responsive design or loading speed.
- Internal structure: on page SEO is a key factor and involves having a good web design and building natural and interesting phrases for users, with the help of keywords that are relevant to the content of our site.
- Backlinks: off page SEO is also a very important factor when it comes to positioning a site in Google. We must create a good backlinking strategy to build inbound links that favor our positioning.
In short, SEO is an efficient way to improve our presence on Google and increase traffic to the site. To achieve good results, it is essential that you invest in an agency that can provide you with adequate and updated services.
What services does an SEO Agency offer?
The services offered by an SEO agency are key to improve your presence in Google and increase traffic to your site. Some of them are:
- SEO audit: an SEO audit allows you to analyze the status of your website and provide a detailed diagnosis of areas for improvement.
- On page and off page optimization: on page optimization consists of improving the usability and design of a website to improve its positioning in Google.
- Maintenance and updates: it is important to have a maintenance service that ensures the good positioning of our website. For this, updates and technical improvements can be applied in collaboration with digital marketing experts.
- Link strategy: the backlinks strategy allows to build a good network of external links that favor the positioning of a website.
- Content optimization involves creating high-quality content that is relevant to the needs and interests of your target audience. This can be achieved through keyword research, crafting natural and engaging phrases, and including images and infographics.
- SEO migrations: SEO migrations are performed when a site needs to be redesigned or updated. In these cases, it is necessary to rely on consulting services that help to preserve the position of your site and maximize the benefits in terms of traffic and visibility.
- Link Building: link building is a strategy for creating external links to improve positioning. By building a good network of links, we can increase the user’s trust towards our site.
Inprofit. SEO Agency in Valencia
Nowadays, search engine optimization is one of the key factors for the success of your business. If you do not appear in the first positions of Google, you are losing opportunities for growth and visibility.
To improve your web presence and increase your chances of sales, we recommend you to count on the services of an SEO agency like Inprofit, which has years of experience and offers an effective and updated methodology. Our agency has experts in digital marketing that will help you climb positions and help you reach the first page of results and even the first positions.
Request an online or face-to-face meeting and remember: if they don’t see you, you don’t exist.
Especialista en SEO y Paid Media | Google Ads, Meta Ads, LinkedIn Ads & Search Console en vena Optimizo visibilidad orgánica + escalo adquisición pagada con ROAS obsesivo y estrategias data-driven.
Especialista en Performance Digital, Core Web Vitals, E-E-A-T, algoritmos de subasta, attribution multi-touch y maximizar LTV/CAC.
