In this article, we will review the e-business offered by Odoo, an enterprise application suite.
We will explain the situations for which Odoo is, in our opinion, an ideal alternative to Wordpress.
Strategic marketing: The action plan for companies
Whether you have just created your business or you have been in the market for 20 years, times, segments, needs, trends, audiences… everything is in constant movement and strategies are no less. How to attract and retain customers? Before you start, consider elaborating your action plan by developing your marketing strategy.
Marketing for wineries
Wine does not sell just because many people drink wine. Marketing strategies in the wine sector are essential and having an e-commerce prepared for it is fundamental.
APOS: Point-of-Sale Advertising
You are passing by a shelf saturated with references and colors, which one to choose? You get to the supermarket queue and while you wait you keep receiving commercial impacts Are they effective?
Importance of Product management in SMEs
Product management is one of the critical areas of a company where the core is the product. Offering the perfect product to your market is a complex job that involves the synchronization of several departments. Find out more.
Marketing for franchises
Franchise system advertising efforts have two objectives. The first is to build a strong brand and the second is to attract customers.
The importance of market research
A complete market analysis is the cornerstone of a successful marketing and advertising campaign, find out why.
Scent marketing: Scenting of spaces
Scent can make the difference in marketing. So let’s take a deep breath and delve into the following post, where we collect the highlights of olfactory marketing and how we can choose the scenting of our point of sale.
Digital signage: Interactive displays as visual marketing
As digital signage increasingly influences our lives and presents opportunities for the business world, its capabilities are also evolving from a passive system that pushes content to a more advanced system that connects, interacts and pulls content from diverse sources in real time.
Essential B2B marketing strategies
The super competitive world of B2B marketing is a battle between your success or that of your competitors. The right marketing strategies can keep you ahead, but if you don’t keep up, your competition will be right on your heels.
